Tesco Boston Matrix and Ansoff Matrix

1156 WordsNov 23, 20115 Pages
Access to Business Unit Title: Marketing - Level 3 Credit Value: 6 credits Tutor: Alison Unwin Unit Code: 3-BA1-045 Email: aunwin@centralbeds.ac.uk This unit has 4 learning outcomes. LEARNING OUTCOMES ASSESSMENT CRITERIA PROPOSED ASSESSMENT EVIDENCE (TBC) Assessment Evidence Answer paper The Learner should be able to: 1. Establish the importance of the marketing environment The Learner can: 1.1 Analyses the difference between micro and macro environmental factors 1.2 Compare and contrast a minimum of two tools such as SWOT and POWER SWOT and apply to business solutions 1.3 Critically contrast Primary and Secondary research methods 2.1 Evaluate the use of tools such as Boston and Ansoff Matrix to business situations 2.2…show more content…
You will be required to advise the business on a number of aspects and give a written report to your selected business. Please choose a business that you would like to use as your case study for the whole unit. Choose carefully and pick a business that you find interesting or already work/ed for. You will be required to research the business and its marketing strategies, so make sure your business has plenty of information available to you via various research methods, i.e. publications, internet, journals etc.. 3 Learning Outcome No 1 (Establish the importance of the marketing environment) Answer paper 1.1 Analyse the difference between micro and macro environmental factors Please use your chosen business and analyse the difference between the micro and macro environmental factor that concern your business. First explain the difference between micro and macro environmental factors and then give details on the micro and macro environmental factors that could impact your chosen business. 1.2 Compare and contrast a minimum of two tools such as SWOT and POWER SWOT and apply to business solutions Use your chosen business and describe and use at least two marketing tools such as SWOT, POWER SWOT and PESTLE analysis to assist with various business solutions that your chosen business may come across. Examples could include: Expansion, new product, new market,
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