Essay on Tesco Case Analysis

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Tesco PLC: Fresh & Easy in the United States (Group B) 1. Why has Tesco been so successful in the UK and in other countries?
Tesco PLC has been successful in the UK and in other countries largely due to Jack
Cohen, who instilled an entrepreneurial and service orientation into Tesco that would drive its customer­centric approach for more than 80 years, and Terry Leahy, who established “the
Tesco Way,” which included the company’s core purpose, values, principles, goals and a balanced scorecard.
Tesco had an in store policy that a new checkout line would be opened if there was more than 1 person waiting in line and they were pioneers in self­service checkout terminal. Tesco was also innovative with its store formats.
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What is the Fresh & Easy value proposition? Is it likely to be appealing in California,
Arizona and Nevada?


“[...] customers wanted great service, choice, and value” (p. 4)



“offer fresh, wholesome food at affordable prices” (p. 7)



“strong commitment to being a good neighbor and a great place to work” (p. 7)



emphasis on everyday low pricing rather than weekly specials



hoped to leverage lower operating costs to deliver “honest low

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