Tesco Critical Lens

The aims at Tesco PLC is to be a leading retail supermarket and that excellent quality services are provided whilst products such as food and clothes are of a low cost. By also having cheaper prices than competitors such as ASDA. The objectives in doing this is to increase profits by increasing sales to the maximum. This is done by providing a better service of care so that the current customers stay and attracting more customers from the competitors such as ASDA. Therefore, profit will increase due to the cause of an increase in sales. This objective is measurable due to being Tesco PLC can keep track of the volume of sales. Another objective is to minimise the prices of products of food and clothes. Tesco PLC aim for householders to have a cheaper trip by Tesco PLC offering more deals so then customers can take advantage of, so their shopping will be cheaper. Furthermore, this aim can be achieved. An extra objective is to sell more healthier food related products so that more customers will be attracted of whom are interested in a healthier lifestyle. Also, the objective of developing an online site so this will attract more customers and increase in profit due to people who may not have the time to physically go to Tesco PLC will be to shop some way. As online shopping is more convenient for some customers. Final objective for this

Tesco is the largest UK store, founded in 1999 by Cohen. It is currently among the principal retailers in the world (Akridge, 2012). The company has undergone different steps to put up with customer demand (Piercy, 2012). Because of these steps, changes have occurred that have increased customer satisfaction (consortium, 2006). This has introduced self checkout systems which have increased sales and save more time while shopping (Jones 2008). These systems also bring challenges (infrastructure network 2002). Different solutions can be used to counter these problems

4. Speculate on what will happen at IKEA stores as they are adapted to fit local tastes. Is the company’s trade-off of service for low cost sustainable in the long term?

Customers can have a massive impact on how successful a business is, because it’s the customer’s choice as to where they want to spend their money. Tesco and Oxfam customers differ in the way that customers at Tesco will go there as they know exactly what products they will have for sale as they constantly stock those products whereas Oxfam customers

Technology-Tesco's is into mails although this method of communication has been in existence for ages and is still used. But the internet enables messages to be sent faster than postal mails. So Tesco's might face competition from cyber cafes and such businesses operate within the Information Technology (IT) Industry.

Larger stores also offer people the convenience of additional services along with their shopping, for example post office, pharmacy and opticians. By addressing consumer’s expectations and using their buyer power they can offer a choice of products to reflect consumer’s diverse budgetary, dietary, ethical and environmental requirements. Furthermore their global buyer power enables consumers to benefit from choosing exotic produce all year round. With 30,000,000 customers (Bevan cited in Allen, 2009) choosing to use the big four supermarkets on a weekly basis it would suggest that they provide a format that consumers want.

Tesco PLC is a major food retailer that operates primarily in the United Kingdom. The company operates 2,291 supermarkets, superstores and convenience stores in the United Kingdom, the rest of Europe and Asia. The company also offers financial products, such as insurance and banking services, as well as electrical appliances and telecommunication products. For the year 2007 to date, Tesco PLC achieved revenues that totaled £ 46,611 million, an increase of 10.9% against the previous year revenues that were £42,016 million. Tesco is one of the largest food retailers in the world, operating around 2,318 stores and employing over 326,000 people.

Originally Tesco used to be only in-store, by expanding their services online they have created many benefits and opportunities that have changed the way they sell and do business. They are able to communicate easier with their customers, provide an excellent service to their customers and further promote the business with efficiency.

This section will analyze the background, scenario, aim and reason behind to choose this particular topic that is Online Grocery (E-Grocery).

Tesco can be said to be a global leader in the UK retail business. It is one of the leading world retailers. The company started using the trading name TESCO in the 1920s and since the group has expanded in many ways venturing in different markets and with interest in different sectors. Over the years, Tesco has recorded growth which has been achieved through different strategies. There has been emphasis on the growth of Core UK business in order to expand internationally. This growth has allowed the company to position itself in food and non-food sectors based on retailing services. Over the years, the company has witnessed financial fortunes which have been reflected in its growing sales. Sales have risen from 31,726,280 from 2013 to 32,074,650 in 2014 (Kantar, 2014.) This has been achieved through growth strategies which have seen the company expand its retail outlets and at the same time enter into new markets with high growth potential using their famous ‘every little helps’ branding along the way. The ‘Every little helps’ branding helped Tesco’s attract 1.3 million new customers in the period from 1990-1995, and the campaign achieved good effects on staff morale, attracting quality marketers to join Tesco, directly affected the share price and allowed the brand to move into non-grocery sectors where brand credibility is a key requirement. Disadvantages….limitations etc

In this report, the writer will explain the background of Tesco, purpose, benefit, the shortcomings and the impact on its business by using e-business strategy, as well as the developments in the strategies and business models of online supermarket retailing.

1. As a customer, what do you want from an online grocery store? How does consumers’ behaviour differ when shopping for groceries on-line vs. off-line? What are the implications of these differences on the operations of an on-line vs. off-line store?

Internet Research. 2005, Vol. 15 Issue 3, p335-352. 18p that consists of seven focus groups from different parts of the country tried finding about the perception of consumers on the concept of online grocery. The research indicated some positive and some negative beliefs, which were remarkably congruent across groups. In the minds of consumers, while the concept has advantages of convenience, price and product range. Disadvantages, such as the loss of the recreational aspect of grocery shopping could act as mental barriers where one bad experience can result in permanent disapproval of the

The main aim of marketing is to understand customer 's needs and to develop a right way that can cover all this essential matter. Basically marketing jobs is make sure always and find out about customer requirements.

Supermarket e-commerce stores that have altered business practice grow very fast. The popularity of online supermarket increases every year. Keynote’s study (as cited in Hand, Riley, Harris, Singh, and Rettie, 2009, p. 1205) explain that in 2006, the percentage of online supermarkets are higher approximately 35% than previous year. It could be that customers will shop online only in the future if the popularity of traditional stores go down. In addition, many supermarkets such as Walmart, Coles, and Giant are starting to build e-commerce. Online supermarket grow