Tesco Marketing Assignment

Ownership and liability - Tesco is a multinational grocery and general merchandise. Founded in the east end of London by Jack Cohen in 1919. Registered in the UK, operates in 14 countries across Asia, Europe, and North America. Also, a public limited company (plc). A plc is when shares are sold and traded on the stock exchange. Likewise, with it being a plc meaning they have limited liability meaning it protects the business against the risk of being sued so they are not held responsible. There are features that include that they buy and sell shares on the stock market meaning they have an increased capita since they issue shares and debentures.

Targeting is a method of examining the market segments and follow all or any of the following 3 types: undifferentiated, multisegment (differentiated) and concentration (niche) (Palmer, 2009). Selfridges’ products diversity means its target include both men and women aged >25 years belonging to the high-income group whose interest is fashion and luxury. Thus, Selfridges’ targeting can be said to be concentration (niche); however, due to its prime locations, Selfridges also attracts general public including families, singles and tourist. Therefore, in that aspect, its targeting strategy is differentiated.

This is another big objective because they are a retail store they sell products in exchange for money. They do this in a number ways for e.g. customer services. Customer service is the advice and assistance a business provides to those people who buy their products. Tesco provide good customer service by giving a range of different numbers for different enquiries. This shows the customers that they care about them. Also if someone needs help in the shop while shopping then if it is available then that person will tell friends or relatives about how good shopping at Tesco and this will lead to Tesco getting more customers which also leads to maximising

There has been a tremendous amount of change in the global markets in the past few years. This has predominantly due to the fact that there is a shift in the consumer mindset, consumption patterns, changes in demography and organizational attitude brought through by advancement in technology. This has led to a change in marketing strategies and practices across the world. Marketing thinkers and companies are prompted to frequently re-think their strategies and adopt new theoretical and practical approach to address specific marketing changes and also to think beyond the scope of traditional marketing theories (Constantinides, E, 2006). A majority of the changes were influenced by the

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.

For this Outcome I was split into a small group of people within my class and was asked to prepare a PowerPoint presentation of no more than 10 minutes addressing the various elements of the marketing process and the benefits and costs of a marketing orientated business giving examples. (PowerPoint presentation attached and notes)

Firms have developed ways to influence consumer demand which effect supply, one such technique is demarketing or the process of reducing consumer demand for a product to a level that the firm can reasonably supply.

Due to the globalization of the economy, there has been great competition in the business sector. The basic human desire to challenge new limits and capture as much market as it is possible has given a new dimension to the concept of marketing - brand positioning. To position a brand requires making choices; whereas having a position means people will prefer a brand over another. A brand can be positioned in several ways: offering a specific benefit, targeting a specific segment, price or distribution. Despite the fact that positioning is considered by both academics and practitioners to be one of the key elements of modern marketing management, it is surprising to uncover general paucity of consumers/customers derived studies regarding

Also word would spread about how bad their customer service and again add the loss of business.

As the external and internal analysis are very useful for marketing a large enterprise, this essay will explore both external and internal analysis that Tesco has been performed. First, it will define and outline the importance of SWOT and PESTLE. Then, it will examine the Strengths and Weaknesses of Tesco. Next, it will use the PESTLE to carry out Opportunities and Threats. Finally, it will evaluate the reason Tesco’s profits and market share have fallen.

Aim of this easy focus on Tesco marketing operation and how they control their domestic and international market. The information that use in this report is secondary data and also different techniques, analysis such as PESTEL analysis, SWOT analysis, Marketing mix analysis, market segmentation, targeting analysis etc are used to discover Tescos marketing position in national and international place.

Since acquiring number one ranking in 1996, Tesco has developed a successful multiformat strategy that has accelerated its advantage. Its UK sales are now 71% larger than Sainsbury’s. Also the Competition Commission’s report makes it very difficult for a competitor to challenge its scale and has effectively scuppered Wal-Mart’s chances of stealing UK leadership. Therefore, Tesco is in an enormously strong position in its domestic market.

Marketing information system is applied in Tesco. The marketing information system applied in Tesco is due to the people, products and program to collect, tidy up, analyses, assess and distribute needed, timely and exactly information to marketing decision markets. As a biggest supermarket chain, Tesco is necessary to have a good information system about its own business, client, provider, competitor, marketing agency and market, economic and business information to continue its manage over The Tesco in United Kingdom retail chain or to remain competitive in an information technology driven global economy. Tesco is developing a marketing information system that can be used as inclusive source of information for market research

According to Blythe (2010), segmentation, targeting and positioning are fundamental to the concept of meeting customer need. This essay will outline and analyse these fundamental tools of marketing in an academic setting, in addition to, assessing how an organisation of my choice applies them in a working environment. Included in this essay, will be an academic discussion of the advantages of market segmentation, targeting and positioning drawing upon views of various scholars. Furthermore, I will provide a profile of my chosen organisation as well as an assessment of their market segmentation, targeting and positioning strategies. The essay will finish with a summary of the main points and will draw conclusions based on the evidence which has been presented.