Essay on Tesco Marketing Strategies

4036 Words17 Pages
Tesco: expanding at the highest rate in the global market

Abstract:

In today’s world most of the companies depend on its global strategies as it plays a crucial role to succeed in the throat-cutting competition between the companies.

This report of international strategic management explains how Tesco introduce, devise and implement its international strategy to strive against the other companies in this rapidly changing market conditions.

In this report we are also going to illustrate the significance of international strategy for the survival of the organisation and to what extent Tesco became successful on a global scale by using various analytical tools and globalisation drivers. And what challenges has Tesco faced during
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Be flexible- In every country the market conditions are different and require a different approach, different strategy should be formulated in order to be successful. Keeping these things in mind Tesco has implemented different strategies in different countries like in France costumers don’t believe in purchasing the food products in a bulk, they used to shop every day and try to get fresh food. Therefore Tesco entered the Japanese market by getting hold on the discount supermarket operators as it was very difficult to meet the requirement of the Japanese customers by having the same formats of hypermarkets.

2. Act local- costumers preference should be the first priority for every organisation only then you will be able to meet the requirement of local costumers. When you enter in a different country the people over there will be of different culture, the rules and regulations may be different. Tesco understand this and its strategy of being close to the costumers is the key reason of their success overseas. For ex- In Thailand people doesn’t like the western approach of neatly packed products within in a limited area they mostly prefer to interact directly with the seller and try to choose what they want from a number of choices. By analysing the costumers behaviour Tesco has opened Rama iv store in Bangkok.

3. Maintain focus- Tesco provides a wide variety of products. It greatly emphasis on providing quality service

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