Research Paper On Oxfam

In this task I will be describing eight different stakeholders which are; customers, employees, suppliers, owners, trade unions, employer associations, local and national communities and the government. I will be stating what they are, who they are, why they useful, how they influence stake holders on organisation and why they are useful to business I have chosen which is Tesco and The British Heart Foundation.

This means that any funds that Tesco earns from their sales goes directly to them while with Oxfam any income they make is only used for charitable causes and paying their staff. However one big difference is that if in the unfortunate event that both companies fell into any kind of debt then a company such as Tesco could use its assets to pay of the debts. With Oxfam they would have to rely on the donations they receive from their customers. And may even have to pay of their debts with the money they have and use for

Throughout the commercial sick children and shown being given different tests and laying in hospital beds. By showing these images the audience feels a sense of fear, loss, pain, and grief, even though they do not personally know the children. By not donating the audience does feel responsible for these sick children potentially losing their lives. At the same time the commercial causes such negative feelings, it also provides positive ones such as hope and pride. By donating to St. Jude’s hospital a child’s life can be saved and that is because of you. This is effective for St. Jude’s because most people would rather feel positive feelings rather than negative, so they are more likely to call and donate to keep that positive feeling going. Also, ending the advertisement on a positive note by telling the audience “You can bring them that hope” the audience is drawn into pathos all over

In this task I am going to show how each stakeholder has affected Tesco in a positive way and in a negative way. Tesco is a British national grocery which has many supermarkets all over the United Kingdom and other countries including china and Poland. Tesco has around 7 thousand stores around the world reaching over 560 thousand employees hired.

Suppliers/donators influence Oxfam greatly. Without the public supplying Oxfam shops with goods to sell, the shops would fail and would not be able to raise money to support the charities work for third world countries.

To get even more sales if you kick in so much of each sale towards your child’s school, church etc it will make people want to buy yours over other peoples because you support local causes and if they buy from you so do they.

Customers- Customers want the company to improve and give them better value for every product they buy. They want the company to produce high quality products for them. Customers are one of the main stakeholders of private sectors such as Sainsbury’s because without them Sainsbury’s wouldn’t achieve their aim.

Before we can understand the effectiveness of the marketing techniques, we have investigated both companies and carried research by looking through different sources. Sources include; internet research, company website, advertisements which we evaluated on www.youtube.com for Oxfam.

The following table outlines the stakeholders for each of British Airways, John Lewis and World Vision International. It also indicates the level of power each stakeholder represents and the organisations’ interest in them.

Tesco and Oxfam are both huge global businesses who both sell products to the general public however are organised completely different. In this leaflet I will compare and contrast organisational structures of both companies.

All of the money that people spend or donate at the store goes straight back to the community. This store is very important to this community

Oxfam is a charity and has no ownership this means they create their own goals and amount of money to achieve to give straight to the cause.Whereas businesses have objectives and payments that needed to be added to how much money they need to make to pay their owners that help fund the business.Oxfam do need to achieve their aims as a charity so that they achieve their purpose.Oxfam need the following things to achieve their purpose as a business/charity.The first thing is a small workforce and many volunteers;Oxfam need this because it reduces their salary cost ,enabling them to give their earned money directly to the cause with no hold backs or bad impacts on the money.Secondly they have staff working out in the countries and communities

There are around 150,000 of employees in the company and also have 1200 stores around the whole country and they are always looking for new places where the business are not present. Meanwhile, other kind of employments or businesses are cutting down on number of staff whilst Sainsbury’s are creating more jobs and they want to make sure that all this impacts made for them are positive in some ways. Another way that Sainsbury’s has improved the local economy is that they have been working closer with the government, developing the concept of Business Connectors in the Community. The aim of doing this is to seek how we can contribute in the future with the local communities. Further more, also work supporting local charities such as Comic Relief, the Royal British Legion and boy Scouts.

percentage of out private charity. We also receive generous government funding in affected areas, as well as direct help from local authorities.

Product donation have emerged as a cost effective alternative to disposal. Donation to charities is a great way for businesses to give back to their communities and building their image and reputation in the community. It also help free the needed warehouse space, reduce the cost of storage and take advantage of the special tax deduction.