Tesco Plc Analysis

2868 Words12 Pages
1.0 Introduction
In this report I will be providing the UK’s largest supermarket, Tesco with advice on their performance. I have chosen to use two types of analytical models to review the company; I will be looking at the organisational structure of Tesco, as well as analysing their business and competitive strategy.
1.1 Company overview
Tesco is the leading food retailer in Britain, they have also focused on building non-food sales which are available in store and online. Tesco is one of the world’s largest retailers with approximately 4,331 stores in 14 countries which include Asia, Europe and the United States. (Tesco, 2011). See appendix 1 for a map of the countries Tesco operate in.
In the UK alone there are 2,715 stores with just
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Grant (2010) states, “For a strategy to be successful, it must be consistent with the firm’s external environment, and with its internal environment – its goals and values, resources and capabilities, and structure and systems.” (Grant, 2010, p.13).
“Competitive advantage refers to what sets the organisation apart from others and provides it with a distinctive edge for meeting customers or client needs in the marketplace.” (Daft and Marcic, 2011, p.152) I will use a SWOT analysis to identify Tesco’s strengths, weaknesses, opportunities and threats so it will be clear what Tesco need to improve so they can go on to making decisions to compete with their competitors and threats.
The first step to analyse strategy is to perform a SWOT analysis. As Daft and Marcic (2011) believe “Formulating strategy often begins with an assessment of the internal and external factors that will affect the organisation’s competitive situation.” (Daft and Marcic, 2011, p.155). So this is where I will begin the analysis. 3.0 Analysis with application
The reason why I have chosen to analyse Tesco’s competitive strategy and organisational structure is because both area’s concentrate on the company’s goals. Without these areas being acknowledged properly and successfully analysed they cannot achieve competitive advantage

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