Tesco Project

Tesco operates in 14 different countries. Therefore its performance may be influenced by the local legislation and political factors. There are

E-commerce is short for electronic commerce and refers to purchasing and selling items and services on the Internet via a website. Otherwise called an online store, an E-Commerce website has features that make it easy for customers to browse for items to purchase.

In e-business, companies undertake their business operations through electronic means. E-business is very similar to e-commerce, but e-business goes past simple buying and selling of services and products online.（是要分开介绍两者区别吗？还是一笔带过？） E-business involves wide array of business, but the primary premise is its dependence on the internet for commerce.

Tesco plc is a global grocery and general merchandising retailer headquartered in Cheshunt, United Kingdom. It is the second-largest retailer in the world measured by profits. It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK (where it has a market share of around 30%), Malaysia and Thailand.

This accumulation of undeveloped sites if developed, “could raise Tesco's market share from around 30% at the moment to a competition-stifling 45%.” (Anon 2007)

The company also examined macro consumer spending patterns, shopping habits, leisure trends economic issues and practices of the leading international retailers.The decision was made to leave behind the budget end of the market and concentrate to delivering superior customer service, quality goods and the latest retail concepts to a newly-defined priority target market. By following this strategy, whit new look stores, better trained staff, better customer service and improved merchandise range Tesco has left all competitors at the back.

E-business stands for electronic business. The role of E-business is conducting the business via the electronic by synchronizing all the supply chain to make the process more efficient and get to fulfill more customer demand. It could reduce the cost of production, expands the business by giving support from business to business. While, E-commerce is the process of transferring money which is different from e-business, so e-commerce is being considered as a part of e-business.

Tesco, UK’s largest supermarket is facing a stiff competition from discounters (Aldi) and to a certain extent from the high-end supermarkets (M&S) since the past few years. Tesco’s share value fell from 321p in December 2013 to 168.15p in December 2014. (Yahoo, 2015) To add to this depreciating market value and low profits, Tesco has been in the headlines for a myriad of scams. Such a situation calls for a strategy overhaul. The shortcomings in Tesco’s strategy to deal with the competition and the overall situation of the retail market has been analysed in this report. Before analysing the current situation and devising a plausible strategy to deal with the situation, we will have to assess the resources and capabilities of Tesco as these shape the strategy of the firm to fit the external environment and not the other way round. Some of the major strategic changes which need to be made by Tesco to fit itself better in the new retail market and cope with the competition have been discussed and highlighted in the final section of the report. In the words of Alastair Dryburgh “You can 't compete on price with someone who has systematically designed their business to be cheaper than you.” (Dryburgh, 2014) Tesco needs to cope and not compete, and this issue is highlighted in various contexts in the report.

E-business is relativity new and refers how companies do business on the internet. PC Magazine defines Electronic Business as “Doing Business online. The term is often used synonymously with e-commerce but e-business is more of an umbrella term for having a presence on the Web.” (2012) In our ever changing world where a companies’ online presence is equally important as the sign on the front door, it only makes sense for a business to spend time and money on their online business.

Tesco is a leading multinational grocery and general retail company based in the United Kingdom (2015). Founded in 1919 by Jack Cohen it has grown to have 6,784 stores in 12 countries with a total revenue of £63.557 billion in 2014. Statista shows that Tesco currently holds the highest market share in the UK with with 28.7% followed by Asda at 17% (2015).

E-business uses the digital technology to optimize the business activities of organization in order to increase the efficiency and effectiveness of operation and gain competitive advantages. E-business provides the solution that allows the organization to instantly share database, information of products and services, financial figures and data and nearly anything else that the organization may need to operate the business activities effectively and efficiently (Nguyen, 2013). E-commerce which is the abbreviation of electronic commerce is the subset of e-business. It focuses on the online transaction which includes selling of products or service by using computer network, primarily the Internet.

Tesco's is a United Kingdom based international supermarket chain. It is the largest British retailer both by global sales and by domestic market share. Originally specialising in food, it has moved into areas such as clothes consumer electronics, consumer financial services internet services and consumer telecoms.

Tesco, UK’s largest supermarket is facing a stiff competition from discounters (Aldi) and to a certain extent from the high-end supermarkets (M&S) since the past few years. Tesco’s share value fell from 321p in December 2013 to 168.15p in December 2014. (Yahoo, 2015) To add to this depreciating market value and low profits, Tesco has been in the headlines for a myriad of scams. Such a situation calls for a strategy overhaul.

Supermarket e-commerce stores that have altered business practice grow very fast. The popularity of online supermarket increases every year. Keynote’s study (as cited in Hand, Riley, Harris, Singh, and Rettie, 2009, p. 1205) explain that in 2006, the percentage of online supermarkets are higher approximately 35% than previous year. It could be that customers will shop online only in the future if the popularity of traditional stores go down. In addition, many supermarkets such as Walmart, Coles, and Giant are starting to build e-commerce. Online supermarket grow

Tesco sought to take advantage of undeserved and immature markets, particularly in Europe and followed by Asia. Central Europe in particular was the first phase of its expansion in the post-soviet era.