Tesco Retail Case Study

In order to acquire the market share in any segment, the company uses penetration pricing strategy aimed at increasing the number of consumers in an area. Apart from increasing the sales of the company, this strategy helps in increasing demand for the produce hence a positive result in productivity. In addition, the company uses promotional pricing strategy aimed at increasing the market share at the expense of the competitors (Ferrell & Hartline, 2011).

The economic success of retailers greatly depends on their ability to reach customers and meet customer demands in ways that is convenient for the customer. No longer can retailers expect customers to only shop at their retail stores. Retailers are required to provide customers with the multiple shopping channels and flexible fulfillment options that they demand. Companies who fail to do so will see their customers take their business to competitors who are both willing and able to serve customers based on consumer demand (xxx)

Information gathered to conduct this research came from a variety of websites such as, the Express website, and other websites that leak information about the company and they’re well doing in the retail industry. The five main topics that will be discussed in this

“Market penetration” is a relatively straightforward strategy, involving more sales of an existing product in an existing market. Existing customers need to be encouraged to buy more of the product or attract new customers. Businesses usually use different and effective promotional techniques or drop the prices to achieve this goal.

During the past decade, retail markets have undergone many changes in their processes, services, and formats. The last part of distribution of the market strategy, retailing serves as a bridge between the final consumer and the mass producers of products. Retailing has reached every corner of the globe, and Wal-Mart has been eying areas where the

As we all know, the retail industry is very crucial and is highly competitive. As this company

This report looks at the internal and external environments of Tesco, a British multinational grocery-retailer, through applying frameworks to assess strategic decisions taken by Tesco. The dynamic external environment was examined using a PESTEL analysis which highlighted key industry drivers for grocery-retail being enforcement of new labelling and regulation laws influenced by social 'healthy-eating ' trends as well as increasing focus towards convenience stores instead of hypermarkets due to consumers making larger purchases online. The Porter 's 5 Forces analysis identified high customer bargaining power due to high standardisation and low differentiation between products offered by Tesco and competitors, creating low switching-costs which led to high competitive rivalry.

The second pricing strategy is the penetration pricing where the product enters newly into the market. To gain some consumer base from the competitors, the seller initially charges a lower price than the competitors. For example the ticket prices initially charged for IPL, Indian Premier League, matches were lower than the ticket price of the competition ICL matches. On the contrary, price skimming strategy is to grab the financially top class of the market and to do this, the seller charges high prices. The effectiveness of this strategy is based upon

• Among the factors that comprise a customer service strategy are store hours, packing, shopper friendliness of the layout, credit acceptance, salespeople, amenities such as

The organisation I chose for this assignment is called J Sainsbury plc. J Sainsbury plc is one of the world's leading retailers, playing a part in the lives of 15 million customers a week. John James and Mary established Sainsbury Supermarkets in 1869. Sainsbury's Supermarkets employs over 138,000 people. Of these 70 per cent are part time and 30 per cent are full time. 58 percent of colleagues are women. A large Sainsbury's Supermarket offers over 23,000 products - 40% of these are Sainsbury's own brand. Sainsbury's serve nearly 10 million customers at 432 stores throughout the UK each week. Of these stores, 17 are in Scotland, nine in Wales and seven in Northern Ireland. Nearly 60 percent of

It shows that between 2004 and 2007, total retail growth was only 4.6% while online retail was increased by 130% (The Times 100, NA) (Table 5). With no doubt, it seems more difficult for retail shops to survive, but Lindquist (2002) stated that shoppers prefer to integrate internet shopping with other forms of shopping (Lindquist et al., 2002). The supply chain of Topshop and its changes can help us to understand how retail shops nowadays adjust its position in the

Retail is when business sells products and provide service to the customer to make a profit. An example of a retail business is TESCO. There are many different types of retail sectors in UK which have different organisation and structures. In order for business to operate they will need to find the appropriate location, products they will sell to customer in order to gain profit for the business.

* External Context of Sainsbury’s belongs to the biggest supermarket leaders in UK. In other words, Sainsbury’s is part of big four ‘Asda, Tesco, Sainsbury’s, Morrison’s. The biggest rival today in UK market is Morrison’s, they booth fighting for a market but Sainsbury’s ram in a higher place. In Appendix 3, we can find concept of retail and types of functioning.

The strategic planning is considered as a management tool that is remarkable factor in many organizations (Abdallah, 2013, n.d.). It is only used for single idea with nay management tool i.e. to support organizational associated to do better job. It is usually concerned to regulate the direction of an organization in response to altering environment, ensure the members working toward the similar goals, and to focus on organizational energies to measure activities (McBain, et al., 2012, n.d.). However, strategic planning is well organized effort of an organization to make its basic actions and decision that guide and create what an organization, why it does, and what it does in future. It is also defined as it is an ability of the manager to accomplish the planned goals of an organization along with management quality. Nowadays, individual development is necessary aspect because it is a planning procedure by the help of which the managers gain knowledge and leadership skills to accomplish long term goals of an organization (Lowe, et al., 2012, p.1021). The researcher of this report has chosen the Tesco organization which one of the world’s largest retailer sector in current days. It is employing more than 326,000 people, functioning around 2,318 stores, and one of the major food retailer companies. It is also running Tesco.com website to provide online services for their customers. Its major market was estimated in the UK where it is operating four banners of

Tesco is one of the largest food retailers in the world, operating around 2,318 stores and employing over 326,000 people.