Tesco Strategic Marketing

For this Outcome I was split into a small group of people within my class and was asked to prepare a PowerPoint presentation of no more than 10 minutes addressing the various elements of the marketing process and the benefits and costs of a marketing orientated business giving examples. (PowerPoint presentation attached and notes)

Strategic marketing planning is the process that the operational and managerial staff of a company goes through to create and implement effective marketing strategies. Strategic marketing planning takes several aspects of company marketing and promotion into consideration.

Strategic marketing planning is indispensable to businesses to seize opportunities and optimise benefits from the market. This will help eWastec in gaining a clearer understanding of consumer behaviour, promoting and exchanging values with stakeholders, typically consumers, consequently accomplishing objectives and bringing the company prosperity (American Marketing Association, 2017).

This determines the values of your organization and what you stand for and what you specialize in. Positioning strategy gives your company a competitive edge against other companies whit will ultimately make your company

Marketing is used all the time with every business, from local corner shops to International supermarkets. Marketing is the process of promoting and selling a business’s products or services, it consists of four main elements: product, price, place and promotion. The marketing objectives of a business are the goals set by an organisation while promoting its product or services to potential customers.

Tesco PLC is a British multinational grocery and general merchandise retailer. The company is well known for selling food and general items but over the years it has developed and now has branches in finance, insurance, technology and many more. The variety and value for money that Tesco is able to offer its consumers has allowed them to secure the position of number one retailer in the UK in 2015 in terms of consumer choice and revenues. As a marketing consultant for Tesco PLC, it is the intention of this report to analyse the macro environmental factors influencing the company, their target market, their current market position within the market and their marketing mix strategies.

Michael. Porter defines strategic position as attempts to achieve sustainable competitive advantage by preserving what is distinctive about a company. It means performing different activities from rivals, or performing similar activities in different ways. He maintains that strategic position emerges from three distinct but not mutually exclusive and often overlapped sources, ie: variety-based positioning, needs-based positioning and access

Tesco's is a United Kingdom based international supermarket chain. It is the largest British retailer both by global sales and by domestic market share. Originally specialising in food, it has moved into areas such as clothes consumer electronics, consumer financial services internet services and consumer telecoms.

Tesco basically are world’s largest retailers they have number unlimited branded products in their product portfolio. They are operating in 12 countries of the world with more than 500,000 employees. They are serving millions of customers in their stores and through their website. SHRM leads the organization in a way that the type of strategies made which have an effective impact on an organization long term goals and objectives by confirming that the company have the skilled, motivated and committed employees to achieve the organization’s goals. Here I’m

For long run survival and growth, companywide strategic planning is done which involves defining a company’s mission, setting companies goals and objectives, designing the business portfolio, planning other functional strategies. Marketing Strategies and programs operate within the broader strategic plans of the company. Guided by the company strategic planning, the marketers manage the marketing system. The management process consists of:-

Strategic marketing planning was formally introduced in 1950s with its all reviving attributes. The big organisations helped to grown the strategic planning orderly, it called comprehensive structure, later it adopted by numerous big and small organisations, George A. Steiner describes in his book “Strategic Planning”.

Strategic marketing involves the management of the process of determining the marketing strategy that is to be followed, and of making sure the strategy is followed correctly, in order for a firm to successfully compete against its rivals; it can be defined as "a systematic approach to a major and increasingly important responsibility of...management: to position and relate the firm to its environment in a way which assures its success and makes it secure from surprises" (Ansoff, 1990).

This paper discusses upon the importance marketing in the formulation of corporate strategies. Marketing plays a dynamic role in building corporate strategy. Although it is been criticised that there is lack of quality research work done in this field, marketing has evolved significantly with the changing business environments. Marketing plays a key role in competitive strategy, but the inputs from the marketing functional level won’t solely suffice the decision makers at the corporate levels. Significant inputs from all the strategic business units, which are aligned to the same set of goals, are necessary in formulating a good competitive strategy. The company’s vision and mission must be communicated to all the business units and the culture of customer orientation must be instilled within them to get all the units to work in the same direction.

Strategic Management can be defined as the art and science of formulating, implementing, and evaluating cross-functional decision that enables an organization to achieve its objectives. As this definition implies, strategies management focuses on integrating management, marketing, finance/accounting, production/operations, research and development, and computer information systems to achieve organizational success but strategy must be closely aligned with purpose. Is this the process of specifying an organization 's objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans. It is the highest level of managerial activity. It is not a task, but a rather a set of

Strategic Management is the understanding of the information received collectively of the transition of the company or organization resources, the implementation of the mission, vision and the overall goal of the business. Also, it is the fixed alignment plan that is used to transform the company into a systematic objective to provide strategic performance feedback to the decisions that is incorporated to enable the plan to evolve and mutual above performance measurements. Jurevicious (2013) suggests strategic management is a “continuous process of strategic analysis, strategy creation, implementation and monitoring, used by organizations with the purpose to achieve and maintain a competitive advantage” (Jurevicious, 2013).