Tesco Strategic Options

Tesco has increased their market share by increasing their product and service line. Moreover, the main target market of Tesco is the grocery market that covers the majority business of the company.

Tesco’s might expand their brand into different retailers so it’ll gain more popularity and might even be a leading bran in food clothes etc

Barriers will be placed on all new supermarkets entering the sector; this will be from the existing supermarkets. For example Tesco may have cornered the market for certain goods therefore has established a relationship with its supplier so that it will pay a lot less for large volumes of goods whereas the new supermarket will not be able to find cheap, reliable suppliers this gives Tesco's the advantage of economics of scale. A new, small supermarket chain can only buy a relatively small volume of goods, at a higher

Tesco Corporation offers a top drive which eliminates the need for the traditional kelly and rotary table and reduces the amount of manual labor and hazards related to this part of a job. For Tesco clients this equals higher efficiency in their operations.

Tesco operates in 14 different countries. Therefore its performance may be influenced by the local legislation and political factors. There are

With specified advertisement, money isn’t wasted on sending a cutter of information but instead specific needs of customers that were identified via their information system are highlighted. Finally, once the new proposed position and new strategies are implemented into the organization, Publix should re-train and inform their staff through memos, workshops, and internal communication strategies. Internal communication would re-emphasize a customer-approach mentality for the organization and will position Publix to better compete with competitors like Walmart, IGA, Koger, SuperValu, and Whole Foods.

It is the execution of strategies and policies through programs, budgets and procedures to reach its goals. In this process plans are assigned, costs are allocated to tasks for better measurement of return on investment. The firm’s resources are used and a detailed system is given on how to perform specific jobs. This strategy turns strategies into concrete results and helps implement changes that are documented for future references. It also provides good measurements of projects with a time frame. It gives employees a clear step by step on how to perform their day-to-day tasks that will improve overall efficiency and sets the tone for quality work in all levels of management.

| Yes it is likely to be achieved as it is communicated to all other employees in every single department across many of Tesco’s stores not only in the UK, but on an international level also.

The aim of this report is to examine what generic strategy Tesco employs, the position this strategy takes on Bowman’s clock and whether Tesco’s generic strategy provides an effective competitive advantage. “Strategy is the direction and scope of an organisation over the long term: which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations.” (Johnson et al, 2005)

Tesco PLC, the top three retailer in the world, which was establish by Jack Cohen in 1919 year, which has near 100-Year history. In these days, it has been thrived to 12 country all over the world, including United Kingdom, Malaysia, India, Hungary, Ireland, Kipa, Slovakia, Poland, Czech, Thailand, even South Korea, and China (Tescoplc.com, 2012). Tesco is a public limited company. According to Marcouse (2011:92), “Public limited company (Plc) is a larger type of company that must have at least £50,000 of share capital and has its shares traded on the stock market”, therefore Tesco can have greater capital source and shareholders in their business.

As I have mentioned before, this research paper is being taken exclusively with the aim to evaluate the Tesco’s performance in both financial and business terms over a three years period. Since the financials will be compared with its three year

For that, we chose Tesco a very well established multinational company. Our goal is to expand Tesco’s operations in Greece.

tesco can take advantage of its successful international expansion. tesco is in a position to share their know-how and also is able to apply technologies and know-how which will create a competitive edge over its rivals and also step its learning curve.

The factors that contributed in the growth were aggressive marketing campaigns with the aim to promote its brand and product. The company gained the competitive advantage by enhancing the services it offered like making online shopping easy and cheap with almost every product available to online customer as to in-store consumer. The company’s strategy to enter international market also contributed in its growth as the number of stores was increased; however, the factors involved in decrease in G.P include the closure of its Strategic Business Unit in some foreign countries. (TESCO 2011-12 http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/9583264/Tesco-profits-fall-for-first-time-in-18-years.html )

Since acquiring number one ranking in 1996, Tesco has developed a successful multiformat strategy that has accelerated its advantage. Its UK sales are now 71% larger than Sainsbury’s. Also the Competition Commission’s report makes it very difficult for a competitor to challenge its scale and has effectively scuppered Wal-Mart’s chances of stealing UK leadership. Therefore, Tesco is in an enormously strong position in its domestic market.