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Tesco 's An Online Retailing Service

Decent Essays

Introduction
Tesco PLC is a multinational corporation that sells food and non-food products to consumers. Being one of the largest food retailers in the world (Brand Finance, 2014). It now operates over 7,599 stores that include franchises. With over 500,000+ employees worldwide in 12 different counties, that includes the UK, Czech Republic, Hungary, Ireland, Poland, Slovakia, Turkey and Poland in Europe, along with India, Malaysia, China, South Korea and Japan in Asia (Tesco, 2014). Tesco was founded in 1919 by Jack Cohen from a market stall in East End London, launched its first store in Edgware, London, UK in 1929. Tesco have 5 different names for the company which are Tesco Extra and Tesco Superstores which are the large supermarkets. …show more content…

However with the recent years there has been talks about Tesco and their financial profits falling down by 92% (Ruddick, 2014). So the main focus of the report will be that I will analyse the strength, weaknesses, threats and opportunities of Tesco and come up with a recommendation at the end for Tesco to improve. Additionally I will be analysing about Tesco Political, Economic, Social, Technological, Environmental and Legal factors. The end of the report will establish a possible recommendation to help guide Tesco strategy in the future.
PESTEL Analysis
Political Factors:
When it comes down to Tesco’s worldwide presence is that their performance will be influenced by global political factors which include, tax rate, acts of legislation and the overall political stability of the countries the company operates in. Due to the ongoing financial instability across the world, the governments have increasingly encouraged retailers to create more jobs and opportunities for the local people. From lower paid and locally based jobs to higher skilled, higher based jobs. This is very important consideration as it creates more employment opportunities. Tesco is ensuring their workforce is diversified and representative of the population, such key categories include students, elder citizens and disabled people.
Economic Factors:
Many political changes will result in many changes that can happen in the economy. This is very

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