Tesco 's Change Approach At Tesco Essay

1992 Words8 Pages
The problems Tesco had when they are doing their expansion its operation in China will be discussed. Although Tesco was performing outstanding in its home country, when it moved to China, problems like lack of Private label, underestimating the market started to show up. Firstly I will be applying Balogun and Hope-Hailey’s framework The Change Flow Chart and the Change Kaleidoscope to analyse the behaviour of Tesco’s expansion to China, by looking at Tesco’s change approach. Secondly, Tesco is not understanding customer’s wants and needs. By using House and Mitchell’s path-goal theory (1975), I will comment on what managers could do tp employees when facing cultural difference issues. Today Tesco is an international retailer of household goods, and clothing, as well as providing a deliver service and banking service in some markets. Tesco’s home (UK) market share is ranked at the top holding monthly a 29% share from January 2015 to September 2016. (The Statistics Portal) The company’s first supermarket was established in 1950s and has continued to grow with activities like expanding online. A report (2008, Global Retailing: Preparing for Change, IGD) said that by 2012 Tesco will be in second position with an estimated growth rate of 12% compared with Carrefour’s 7%. Tesco’s strength rests in providing value for money offer supported by strong partnerships, and an effective supply chain. At July 2004, Tesco decide to enter to the Chinese market by forming a 50:50

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