Tesco 's Extended Marketing Mix

10129 Words Jun 9th, 2015 41 Pages
Tesco PLC is a British multinational grocery, and general merchandise retailer headquartered in Cheshunt, Hertfordshire, England, United Kingdom, that was founded in 1919 by Jack Cohen .It is the third largest retailer in the world measured by profits and second-largest retailer in the world measured by revenues. It has stores in 12 countries across Asia and Europe and is the grocery market leader in the UK (where it has a market share of around 28.4%), Ireland, Hungary, Thailand and Malaysia.
Tesco is a UK-focused grocery retailer, since the early 1990s has increasingly diversified geographically and into areas such as the retailing of books, clothing, electronics, furniture, toys, petrol and software; financial services; telecoms and internet services.
Tesco is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It had a market capitalization of approximately £18.1 billion as of 22 April 2015, the 28th-largest of any company with a primary listing on the London Stock Exchange.

Analysis of Tesco 's extended marketing mix 1.1. Tesco s objectives are to provide customers with great value at competitive prices, communicate with and meet the needs of its customers, develop its employees ' talents and reward them fairly, work with suppliers to keep quality high and prices low, be involved in the national discussion regarding food safety and production issues, support the communities in which it participates, and make a profit. Tesco aspires…

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