Tesco 's The Elements Of Marketing Process

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Marketing
Marketing is normally a way of communicating with customers by showing the value of products or services with the intention of selling it. Organisations from around the world would target the different markets in order to understand consumer behaviour. With this information, they create a superior customer value and build long term relationships. This benefits them by potentially putting them on top of the market place (The Chartered Institute of Marketing, 2012)

1.1
At Tesco’s the elements of marketing process are as follows:

• Service delivery through employees of the workforce: It’s important that they continue to make customer’s experiences as fulfilling as possible by providing a level of service through a fully trained
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• Analysing customers: Clubcard is an amazing way of finding out what their customers buying habits are. They encourage customers to spend on products they like or may like to buy through offers that can deliver great value.

• Online journey: Their online shopping business is huge for Tesco’s as more and more people are shopping from home. This makes it even more convenient for customers to click on their favourite products and get it delivered to their homes (Tesco PLC, 2014).

1.2
Benefits of marketing approach
• A rise in Sales and market share
• An upturn in customer satisfaction, loyalty and retention
• Competitive advantage
• Better brand image
• Increase in profits
Cost of marketing approach
• More staff training and development
• Invest on new technology
• An in increase customer resources
• Customer expectations will be increased
• Needs and wants from the customer (Hearst Newspapers, 2014)

2.1
Micro Environmental Factors
1. Suppliers
2. Public
3. Customers
4. Marketing intermediaries
5. Competitors
6. The company
Macro Environmental Factors
1. Economic
2. Political
3. Cultural
4. Technology
5. Demographic
6. Natural (Learning Marketing, 2014)
2.2
Geographic segmentation
The market is divided by countries, regions, provinces, cities, districts, etc.
Demographic segmentation
The market is divided into groups such as age, sex, marital status, social class,
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