Introduction
The financial report that follows sets out to analyse and compare the current financial and
Market position of Sainsbury’s against Tesco.
The report covers five areas of financial and market review, namely;
• Situation Analysis
• Proposed Recovery Plan
• Investment Appraisal of recommended Investment Projects
• Risk Assessment
• Sources of Finance
Recommendations made within this report are made with the intention of increasing Sainsbury’s market share over the next 5 years.
Executive Summary Format / Template
Company needed to move from a Task focused to a Customer Service focused organisation and prepare for substantial future growth
Training Department established in
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Tesco’s have seen a steady increase in revenue, and in turn operating profit, highlighting consistent cost of sales / operating costs, whereas Sainsbury’s financial reports highlight inconsistencies in performance, in terms of fluctuating operating profit and sporadic net profit, particularly for the financial year 2004/05 where sales plummeted by 9% from
18,239 (£M) in 2004 to 16,030 (£M) in 2005 and net profit in turn dropped by a staggering 62%.
The table below highlights the trends reported by both Sainsbury’s and Tesco PLC over the five year period in terms of Sales and Profit. 2003 2004 2005 2006 2007
Tesco £m £m Variance on Previous Year £m Variance on Previous Year £m Variance on Previous Year £m Variance on Previous Year Total Variance
Revenue 28280 33557 18.7% 37070 10.5% 43137 16.4% 46611 8.1% 65%
Operating Costs 26788 31779 18.6% 35006 10.2% 40857 16.7% 43963 7.6% 64%
Operating Profit 1492 1778 19.2% 2064 16.1% 2280 10.5% 2648 16.1% 77%
Net Profit before tax 1345 1574 17.0% 1930 22.6% 2235 15.8% 2653 18.3% 97%
2003 2004 2005 2006 2007
Sainsbury's £m £m Variance on Previous Year £m Variance on Previous Year £m Variance on Previous Year £m Variance on Previous Year Total Variance
Revenue 18144 18239 0.5% 16573 -9.1% 17317 4.5% 18518 6.9% 2.1%
Operating Costs 14553 14927 2.6% 16030 7.4%
J Sainsbury's aims and objectives Their business is now focused very much on Sainsbury’s Supermarkets and Sainsbury’s Bank following the sale of Shaw’s
Sainsbury’s goal is to reflect they commitment to meeting customers’ needs; however, they want to shop food, clothing, general merchandise and services also they vision is to be trusted retailer where people love to work and shop. They strategy plan is to know they consumers better than anyone else, be there for them whenever they need them also offering great products and services at fair prices. They colleagues make the difference; they value makes them different.
In accounting there is much to be learned, about the financial aspects of a business. In the past five weeks I have learned the importance of financial reports and how they relate to the success of an establishment. These reports may include balance sheets and income statements, which help accountants and the public grasp the overall financial condition of a company. The information in these reports is really significant to, managers, owners, employees, and investors. Managers of a business can take and deduce financial
I have researched the company’s financial reports. There will be a financial analysis of the company comparing its present to past two years’ performance and to the performance of its major competitors.
To make further comment we need to investigate further by looking at industry, competitors and economy. There may be other factors causing this ratio to decrease such as a general decline gross margin profit in retail sector affecting all companies, high inflation causing less demand, increasing competition etc. We should do further investigation to make further comment.
The net profit was $4,395 million in FY 2008, a decrease of 23.7% over 2007.
Sainsbury’s have a long term goal to deliver their products and keep their customers happy. One of their objectives is to make life easier for their customers by offering products with good quality and service with a fair price. This also makes the customers happy and makes them want to shop
Within this report, diligent focus will be shown to the financial year of 2010 and the final year of
Tesco is one of the most famous stores in the UK with it being our biggest sales retailer earning billions in profits. The statistics of the supermarket are extremely impressive with over 330,000 staff employed, being the third largest supermarket, over 16 million Clubcard users in the UK and it being said that one pound in every seven has been spent at Tesco. All of this used to just be a small stall in East London when it was created by Jack Cohen in 1919 simply selling groceries making a profit of just £1 on the first day. Five years later, Cohen purchased a shipment of tea and Tesco became a brand with its first store opening another five years later, in 1929, in North London. Tesco is now not only just a grocery store, it also sells petrol (becoming the largest independent petrol retailer in the UK), insurance, has its own bank, credit cards, loans along with products such as its own clothing line F&F, games consoles, televisions and sports equipment. However, in 2014 Tesco had a shocking downfall when it had been revealed that they had exaggerated their half-year profit forecast by a massive £250 million.
Sainsbury’s have to ensure they make changes regarding customer needs as quickly as possible. This is important because if Sainsbury’s don’t act on customers’ needs they will possibly decline and lose their current market position because customers will go to its competitors such as Asda or Morrison’s etc. This shows that Sainsbury’s have to make decisions as soon as possible in order to maintain their position in the market and to be better than its competitors through improvement. This will also contribute to Sainsbury’s keeping a good reputation which will also help to attract new customers.
Sainsbury's continued their programme of change aimed at releasing the talents of their colleagues, helping them to focus on the customer, and restoring their pride in working for Sainsbury's. It's clear to them that new and exciting working environments add to this pride. This will grow as they increase the pace of their programme of developing and extending stores. It is also why they're keen to tell everybody about their acknowledged successes, such as organics and ready meals, their record in protecting the environment and supporting farmers, and new initiatives, such as their innovations in e-commerce.
There are 92,796 grocery stores in the UK and the market value increase by 19.5% in the last 5 years and according to IGD forecast the UK grocery market should reach £203bn by 2019. But what we can see in the figure 1 that from 2009 to 2014 annual grow in the grocery market start decreasing from 4.9% in 2009 to 2.8% in 2014. One of the reason for this is difficult economic conditions which had an effect for consumer spending. Consumers choose to spend less money on food by buying less food or by looking for cheaper places. Retail market is diversified into three main sectors: Hypermarket and superstores which accounts for 42.3% of retail market, convenience stores 21.4% and small supermarkets 20.3% (Figure 3). So about 84% of sales are done in these three sectors. The biggest 4 retail chains in UK are: Tesco which takes 28.7% market share, Asda has 17.3%, Sainsbury’s 16.6% and Morrison’s 11%. (Figure 2) So, if we will sum up 4 biggest retail market chains we will have about ¾ of market share. Finally, a strong characteristic of this sector is competition with price wars and a
Sells have increased as well from £4,791.5 million in 1988, until it reached £25,632 million in 2013 (appendix 3). Hence it can be said that J Sainsbury has been developing progressively over the years. The progress made by J Sainsbury is fundamental for the SWOT analysis about to
Tesco was founded in 1919 by Jack Cohen, when he purchased the shipment of tea from T.E Stockwell and later in 1924 combined the initial of the names (TES) with the first two letters of his surname (CO). The first TESCO store was opened in Burnt Oak, Middlesex in 1929. Tesco is now operating in 14 different countries around the globe with almost 5000 stores worldwide and it is one of the largest retailers around the world. According to Kantar worldpanel, 2012 Tesco covers almost 30% of the market share in the UK.
Operating profit decreased gradually. In 2013 there was a slight decrease from the previous year (2012) by 2.47 % (from 973 £m to 949 £m ). The decline