Tesco's Customer Service Essay

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Tesco's Customer Service

Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.

Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

To achieve
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Therefore, many different types of customer will visit Tesco.
General public is the main group of customer of Tesco. General public mean anyone who might need the products or service. Everyone must need to visit the supermarket to buy some necessary products (e.g. food and milk). And many restaurants and take away shops will also buy their material in supermarket. Therefore, everyone also can be the customer of Tesco. We can always see male, female, families, and mothers with kids, single, disables, and students shop in a supermarket. Each of them have different needs and expectations, so Tesco have to provide a lot of facilities and a good customer service plan to meet all of their needs.

The common needs and expectation of external customers:

Information : The external customers of Tesco always expect the goods to be of high quality. They want to obtain the information on goods to know that it is of a high quality and they have to clarify and query detail.

Honest dealing: The customers may need to ask for a refund if they are dissatisfied with the goods and make sure they can make a complaint.

Services : Customers want to have a polite and good customer service provided for them. Some elderly and disable people may need the delivery service.

Environment: Customers like to shop in a safe and

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