Tesla

As the EV and HEV trend strengthens, key industry players are offering models that directly compete with Tesla. Competing models include the Chevy Volt and Spark, Nissan Leaf, Toyota Prius, Ford Focus, Honda Fit, Smart Car, Volkswagen Golf, BMW i3, and Mercedes Benz B-class EV (Grant, 2015). However, Elon Musk does not view these offerings as Tesla’s competition. With only 1% of total vehicle sales going to non-hydrocarbon burning cars, Musk identifies Tesla’s true competition as the gasoline cars with production rates of about 100 million per year (Musk 2014).

Tesla Motors has confronted the market in an entirely unique way for the auto making business. Tesla plans to entirely bypass the dealer by providing vehicles directly to the consumer via the

Tesla Motors has the opportunity to promote electric vehicles in the context of climate change concerns, expanding environmental programs and rising waste disposal standards. For example, the company's electric vehicles are considered suitable for directly addressing these external factors related to business sustainability and environmental protection products. What's more, Tesla is developing a battery pack that will work with solar panels to help make use of the sun's abundant energy. It makes Tesla more than greener.

Tesla`s current objectives include creating a high demand for electric vehicles which ultimately will raise sales. This will be achieved as more awareness on the harm gasoline emissions cause on the environment is shown, and knowledge on electrical powered cars is gained. Tesla also plans to create customer loyalty with current customers and create customer referrals. Tesla will achieve this by continuing to have regular customer events, such as show rooms which display their new technology.

Through all of this information, Tesla and traditional gas powered car owners have learned more about the Tesla and how it is not as environmentally friendly as society may portray it to be. Hopefully the readers of this paper learn that you must be educated before they buy a certain product.

The car business, including manufacturing, distribution and service, is one of the largest industries in the United States. Ford, General Motors, and Chrysler make up 49% of this market and are known as the “Big Three”. Since WWII, no U.S. company, including the Big Three, has been successful in mass-producing a vehicle in the car industry. Perhaps with Tesla’s Blue Ocean Strategy, their innovative way of designing, developing and marketing the electric vehicle, most likely will continue to be successful in this market.

Now Tesla is a company that designs and manufactures high-end electric cars. Its business model is to produce expensive high-end products targeted at affluent buyers. Once the product has matured, after several product cycles, the price of the technology would drop sufficiently to become affordable for average consumers.

Tesla Motors predominantly reflects the environmental aspect of sustainability as on contrary to typical car manufacturers, it has adapted the concept of electric cars as their product which reduce several environmental challenges that conventional cars cannot. The benefits of electric cars include eco friendliness as it does not contaminate the air, energy required for running the cars is cheaper than diesel and fuel, batteries of the cars can be charged through sunlight, low noise pollution, and its “easy assembly and simple design provide reliability and service life of an electric vehicle, expand service interval mileage “resulting in significant cost savings for the owner” (Vynakov & Savolova, 2016). Tesla has a leading-edge innovation in lithium-ion based battery technology which is 500 pounds more lighter then acid-based battery and has a range of up to 300 miles, it is far superior then the original acid-based battery which was extremely bulky and weighed a more then lithium ion-based battery and the acid-based battery had a limited range of only about 60 miles (Mangram, M., 2012).

This report will discuss the strategies that TESLA have used in order archive there goals. The report will be starting with a brief background and the main drivers and leaders for the company. Then the report will be talking about three strategic stages for TESLA also will discuss their intended strategies for the future.

Tesla’s vision statement is “to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles” (Shield, 2014). According with the common themes of vision chapter 13, these statements must be broad, shared appeal, help deal with changes, reflect high ideals and define the organization’s destination and the basic rules to get there (Daft, 2016). On this paper, we are going to analyze the vision statement of this great company with the purpose of concluding if this is the vision, other companies should start applying in their industries.

Tesla has become the first automaker to implement a direct sales business model, they don’t rely on middlemen to get their product to the masses, instead they go directly from the factory to the future owners via online sales. The people who are already costumers are satisfied and this makes their user base grow via word of mouth.

Tesla Motors Inc. is an American organization which is known overall due to its involvement in manufacturing, designing and furthermore the offering of electric cars and electric parts for vehicles (tesla, 2017). Tesla now offers a full suite of energy items that fuses sun based, stockpiling, and lattice administrations. By way of the field’s just completely coordinated maintainable energy business, Tesla is at the front of the world 's unavoidable move towards a sustainable energy platform (tesla, 2017).

Tesla’s original mission statement was “to accelerate the world’s transition to sustainable transport.” However, in the mid of 2016, recent changes in the market and industry propelled the company to restate its mission statement while holding the same vision statement. As it is updated “to accelerate the world’s transition to sustainable energy.”, showing a small but meaningful change in the company’s business, to address the potential market opportunities for renewable energy. Tesla’s vision statement is “to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.” This vision emphasizes the company’s focus on renewable resources and targets the company to be the most compelling player in the industry. Following its vision and mission statements, Tesla focuses its business on electric sustainable automobiles and related products that are environmental friendly. The company moves toward to the target by combining advanced technology

They are considering disruptors in the electric car market. With their advance innovation and stylish design, many consumers are willing to pay high price for Tesla performance car. Tesla has place themselves as a luxury brand with many consumers waiting for their new released backed order products.

Limited Charging Infrastructure: Tesla Motors has a unique product of its won in terms of its environment friendly electronic cars and the company may experience a large demand of its products in the international market. However, there is a huge risk of failing in the underdeveloped and developing economies of the globe due to lack of charging infrastructure which may give the combustion cars an added advantage and swipe off large potential market of Tesla Motors.