Tesla Business evaluation

Tesla’s greatest opportunity over industry competitors is its unique product. Unlike other EVs on the market, Tesla leaves others behind with the Model S covering nearly 300 miles per vehicle charge. None of the previously mentioned EVs can travel 100 miles per charge, ranging instead between 68 to 93 miles per charge (Schaal, 2015). This high-range combined with luxury features and lower

Their slogan is, “Burn rubber, not gasoline.” This is extremely beneficial for the company because it gives them a brand image and a concentration, as well as the ability to focus all of their efforts on being the best at electric vehicles. They’ve entirely ignored alternatives like diesel, ethanol, and hybrids. They’ve strayed from the known gas-electric hybrid, and plug-in hybrid to focus on their initial goal; zero-emissions, zero fuel. Competing companies like Ford, Chevrolet, and Toyota are famous for the combination car, that can’t be considered a true electric vehicle without the plug-in and charge feature, and by still being partially fuel driven. On top of that, the Tesla Model S uses about half the energy of a Toyota Prius per mile, and achieves double the range. By focusing exclusively on the true electric vehicle, with a mindset that oil could run out one day, Tesla is unique and far ahead of the game.

Tesla Motors was founded during the year of 2003 in silicon valley, with one goal; to create a more sustainable way to power vehicles. Tesla strives to produce high quality electric cars at an affordable price. Tesla produces three models; the model s, the model x and the model 3, a wide price range allows anyone to make the transition from gasoline powered vehicles to electric powered vehicles.

Even though the Tesla model S was voted the car of 2013, this does not mean this car if flawless. One of the bigger problems seen with the Model S is the power retention.

Model S, Model X, Model S, and future Model 3 are the only car models in its factory line. And in the future, they have plans to design a cheap electric car, a new sports car, and an electric truck.

Our innovation topic is the Tesla Model S. The model S is an innovative car with many innovative features. The three features we are going to focus on are the HEPA air filter, autopilot and electric engine. Other cars manufacturers don’t possess these features in their cars making Tesla motors the first of its kind. Tesla 's Model S is expensive and ranges from $70,000 to over $100,000. It can reach up to 265 miles fully charged. Its competitor Nissan 's Leaf can reach a merger 75 miles. In the next couple of years, Tesla would like to manufacture affordable vehicles that costs $40,000 to $45,000 with the same technology as that of the Model S.

Tesla Motors was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning, who financed the company until the Series A round of funding. Both men played active roles in the company 's early development prior to Elon Musk 's involvement. Tesla was founded in 2003 by engineers who had a mission to change the way the we thought of cars, and to convince our world that we can produce an electric car better than gasoline powered cars. In 1888 Nikola Tesla invented the first powertrain for a sports car built around an AC induction motor, which was later patented and inspired the company’s name. The Tesla Roadster was launched in 2008 with speeds of 0 to 60 in 3.7 seconds and with a range of 245 miles per hour. (Tesla Motors) Later in 2012 they launched Model S the first premium electric sedan. Robotic manufacturing of the Model S at the Tesla Factory in Fremont, California. Tesla manufactures the Model S in Fremont, California, in an assembly plant formerly operated by NUMMI, a defunct joint venture of Toyota and General Motors, now called Tesla Factory.

EVs rely entirely on electricity stored inside of several large batteries for propulsion and to operate all of the components inside the vehicle. Moreover, electric cars produce minimal road noise, are extremely smooth, and provide extraordinary amounts of torque when it is needed (Berman). Also, electric cars can be recharged anywhere there are electric outlets such as in homes and apartments, whereas all gas vehicles have to travel to a filling station (Berman). Additionally, an electric vehicle is generally cheaper to operate than a petrol car since electricity is cheaper to obtain than gasoline in the vast majority of the world (Berman). Another reason to buy an electric car could be for their stunning looks. Electric cars made by Tesla and Fisker are some the most attractive cars ever created, and they contain technology that is light years beyond what is found in modern gas cars. In accordance with styling and equipment, electric cars are also exhilaratingly quick. A new sport has emerged similar to Formula One called Formula E where lightweight, powerful electric race cars speed around circuits created in major cities like London, Paris, and Beijing (Spurgeon). The cars are capable of reaching speeds of up to 140 miles per hour with the acceleration being delivered instantly upon touching the throttle (Spurgeon). Electric cars, whether

As of 2013, Tesla owned 43% of the market share of electric vehicles in Canada (EVWORLD, 2013) and the market is expected to continue to grow, as sustainable energy becomes more of a way of life than a movement.  According to the Government of Canada, “the market for electric vehicles in Canada is growing as Canadians look for cleaner, more efficient vehicles. Research confirms that consumers in North America are willing to pay more for an electric vehicle if the environmental benefits are significant” (Government of Canada, 2010).  With this expedited increase in purchases of electric vehicles, the Tesla Model S is positioned well to obtain its goal of increasing its existing market share.

Other electric cars lack the safety features, speed and maneuverability that the Model S has.

Wong goes on to say that the Roadster doesn’t have a reverse gear either, but instead runs the motor in the opposite direction to reverse. Because of this, the Roadster is “one of the only high-performance vehicles that runs as fast in reverse as it does in drive.” On top of such a unique innovation, the motor is also efficiently used for regenerative braking. Wong mentions that drivers can charge the ESS with just 220 V, using Tesla’s incredibly fast onboard charger. A full recharge takes 3.5 hours. When it comes down to it, completely electric vehicles have been around for a while, but they have never had as much commercial success as energy-efficient vehicles that use fossil fuels. Ethanol, hydrogen, coal, and oil are all not as energy efficient as the lithium-ion run electric vehicles are and can be. The ESS Tesla has created has raised the bar for the efficiency of electric vehicles and knocked down virtually all other sources for vehicle power.

Founded in 2003, Tesla is an electric car manufacture company that started in California, they are considered leader in its category. Tesla electric cars not only outsold Nissan Leaf and GM electric cars in US. Their latest Model S had also outsold BMW 7, Audi 8. Tesla is also targeting SUV consumers with their Model X.

Tesla Motors based in Palo Alto California, was founded in 2003 by Jeffrey B. Straubel, Elon R. Musk and Marc Tarpenning. This American company designs and manufactures electric-powered automobiles and operates as an Original Equipment Manufacturer (OEM), manufacturing electric-based power plant components for other automakers. Tesla is currently investing in the design of battery-efficient, cheaper, mass-market electric car models.

Tesla Motors launched production of their first car, the Tesla Roadster, in March 2008. 200 cars had been sold prior to

Tesla Motors Inc. was founded in 2003 by a group of engineers, one of whom is now the current CEO, Elon Musk. The company was founded on the ideals of not having to compromise to drive electric. These vehicles would be “better, quicker and more fun to drive than gasoline cars” (About Tesla). Tesla launched its first car in 2008, the Tesla Roadster. It is known as the first car to use a lithium-ion battery and revealed Tesla’s cutting-edge electric powertrain. Since then, Tesla has been able to expand with the Model S, Model X, and Model 3 (that has just begun production this year). Not only do they build electric cars but have expanded into scalable clean energy generation, storage products, and charging stations.