Tesla Case Study Analysis

Two parameters define Tesla’s industry competitive environment: what Tesla is today and what Tesla hopes to become in the near future. Today Tesla delivers an EV in the high-end luxury market ($70k+), but plans to deliver an affordable ($35K) small sized sedan in the next few years (Kaufman, 2015). The differences between Tesla’s current and future plans affect the threats and opportunities for potential entrants, industry competitors, and buyers in the near term and long term.

Tesla Motors was founded in 2003 by a group of engineers in Silicon Valley that wanted to prove to the world that electric cars were the cars of the future (Tesla Motors, Inc, n.d.-a). The goal of Tesla Motors was to make electric vehicles that had instant torque, incredible power, and zero emission (Tesla Motors, Inc, n.d.-a). Tesla Motors engineers first began designing a powertrain sports car built around an AC induction motor, patented in 1888 by Nikola Tesla, the inventor who inspired the company’s name (Tesla Motors, Inc, n.d.-a).

Mangram, M. E. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis. 20(4), 290-310. Retrieved April 1, 2017.

Tesla Motors has the opportunity to promote electric vehicles in the context of climate change concerns, expanding environmental programs and rising waste disposal standards. For example, the company's electric vehicles are considered suitable for directly addressing these external factors related to business sustainability and environmental protection products. What's more, Tesla is developing a battery pack that will work with solar panels to help make use of the sun's abundant energy. It makes Tesla more than greener.

As upper-level management it is important to understand the key components of cost-volume-profit analysis. Identifying objectives including concepts related to CVP is crucial to the absorption of information.

Tesla Motors are noted to have personnel with a unique expertise in their field of work. These individuals help in carrying out activities that lead to the great performance of the company. The various innovations applied by these people is what led to the better performance of the company. Elon Musk along with taking over the leadership of the company brought about his experience in the firm and this was to influence the future performance of the company. Elon masterminded the designing of the Roadster and also included the marketing of the ordinary vehicle in the goals of the company (Hunger, 2010). This was something which had not been done by those who were there before him and thus his

As a new investor and with the current state of the United States economy, my investment objectives will be centered around a significant level of capital appreciation, as well as marketability, liquidity, and a substantial level of safety. As a college student, I will be looking to analyze and invest in stocks that I will be able to hold for many years and that also provide growth. I will reinvest dividends that I earn back into my portfolio to purchase additional securities that will add to the growth and diversification of my portfolio. Day- to- day fluctuations in price will not affect my opinion of any specific securities, but if a stock shows constant decline over a long period of time, I will be forced to

We design, develop, manufacture and sell high-performance fully electric vehicles and advanced electric vehicle powertrain components. We have established our own network of sales and service centers and Supercharger stations globally thus creating a unique business model in the automobile industry. We

Tesla EV Focus on potential cost saving on gas, reduce cost on service and repair.

This essay examines the question, “What measures did Tesla Motors take which differentiated them from other automobile companies?” The essay begins by providing financial statistics provided by Tesla Motors and discusses about its current market status. The essay then continues with a brief history of Tesla Motors. The next part of the essay provides a SWOT analysis of Tesla Motors, specifically branching them into internal and external. Furthermore, The essay gives SWOT analyses of other high-end automobile companies and points on the 4P (Price, Product, Promotion, Place). The following part

The purpose of this memo is to compare the financial performance of Tesla Motors Inc. to the Bayerische Motoren Werke AG. BMW AG was selected because they are in direct competition with each other in the fully electric power motor vehicles. BMW has been chosen because they currently offer the most fully vehicles on the market compared to any other automotive manufacturer. BMW is also one of the only manufacturers that has invested resources into developing its electronic drive system (I-Drive) instead of buying an existing model of electronic drive system like other car manufacturers such as Mercedes(TechCrunch). After completing a financial analysis of the two companies it can be concluded that Tesla Motors Inc. is in a weaker financial position compared to BMW AG.

He sets lofty goals and sets out to achieve them with great speed”. It is a fact that Musk was considered as the inspiring and visionary entrepreneur having astronomical willingness and ambition for investing his own money on different problematic business ventures.

Tesla must conquer the challenges that are related to the external factors that are shown in the PESTEL analysis. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal. Since it is a strategic gadget it will have some external factors that are going to affect other elements of the business such as consumers and community-based associations. It is important as it gives critical understanding to Publicizing in an overall setting that chooses those missions results and achievements. For a solid trademark and beneficent profits, Tesla can upgrade its long-term success by including the outcomes of the PESTEL analysis in a critical form. Tesla’s income is rising alongside with developing benefits. This condition demonstrates Tesla’s efficiency in acknowledging the external factors in the macro-environment of the

The literature reviewed for this assignment comes from information resources ranging from academic journals, internal reports, financial statements, and Tesla’s Form 10-K 2016. The information ranges in date from 2015 – 2017.

Tesla use swinging by the fences strategy, which implement high risk business, however generate high return. First, we target the high end customer by producing high class product. We produce the product at the same level as Maserati, Porsche, etc. We need to make an high brand image for the brand, especially the Tesla brand is still new to the automobile industry. Telsa has this different aspect from other car nowadays, Tesla operated by battery or we could say Tesla produce electric car. After we got quite some revenue to expand our market, we will target new segmentation of customer, which lower than the above explanation. We produce a product with price range from US$ 50,000 – US$ 75,000, which has lower class than Maserati and Porshe. We use this marketing