Tesla Executive Summary

Tesla Motors Inc. is an American public company which is known worldwide because of its experience in designing, manufacturing and also the selling of electric cars and electric components for vehicles. The motor was started back in the year 2003 in San Carlos, California in the United States (Teslamotors.com, 2014). The company had its headquarters in Palo Alto and at the time of its inception, Elon Musk was its chief executive officer (CEO) (Hunger, 2010).

Tesla is one of the newest car companies around, but they have had a long road to where they are today. Martin Eberhard and Marc Tarpenning founded Tesla Motors in July 2003

Founded in 2003, Tesla is an electric car manufacture company that started in California, they are considered leader in its category. Tesla electric cars not only outsold Nissan Leaf and GM electric cars in US. Their latest Model S had also outsold BMW 7, Audi 8. Tesla is also targeting SUV consumers with their Model X.

I would recommend that Tesla Motors continue their promise to mass-produce affordable electric vehicles. As mentioned in Myopia, one of the greatest enemies of this knowledge is mass production. Tesla would be able to eliminate other car manufactures from entering the market with affordable electric vehicles and take on the existing car manufactures that are producing electric vehicles. Tesla Motors is still a leader in the electric vehicle industry and if the Model 3 becomes a huge success, they will dominate the affordable electric vehicle market.

Tesla Motors is focused on differentiation strategy, offering electric vehicles to a Premium market with no other comparable alternatives (Tesla Roadster was the first electric sport vehicle in the world), disrupting the market with a high reliability and performance EV (see Exhibit 2 ) coupled with features enhancing customer satisfaction of those customers looking for style and design in an EV. The R&D department is particularly important in order to drive down the costs. The sale of each Tesla car helps to pay for the development of a new and more affordable electrical vehicle, reaching the final objective of create an affordable mass-market of electrical vehicles.

Tesla Motors Inc. was founded in 2003 by a group of engineers, one of whom is now the current CEO, Elon Musk. The company was founded on the ideals of not having to compromise to drive electric. These vehicles would be “better, quicker and more fun to drive than gasoline cars” (About Tesla). Tesla launched its first car in 2008, the Tesla Roadster. It is known as the first car to use a lithium-ion battery and revealed Tesla’s cutting-edge electric powertrain. Since then, Tesla has been able to expand with the Model S, Model X, and Model 3 (that has just begun production this year). Not only do they build electric cars but have expanded into scalable clean energy generation, storage products, and charging stations.

Tesla enjoys a unique position within the auto market. This is because the organization is not only in the business of selling motor vehicles, but it also performs the role of transforming the way that clients drive. Ina addition, it has delivered an innovative technology that saves energy and the environment (Tesla, Inc, 2017). Moreover, Tesla enjoys a robust growth in sales. The company has been rapidly growing in the last five years. This is partly owed to the increased demand for green energy. For instance, its sales increased by 27 percent in 2015 and 30 percent in 2016.

Tesla Motors was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning, who financed the company until the Series A round of funding. Both men played active roles in the company 's early development prior to Elon Musk 's involvement. Tesla was founded in 2003 by engineers who had a mission to change the way the we thought of cars, and to convince our world that we can produce an electric car better than gasoline powered cars. In 1888 Nikola Tesla invented the first powertrain for a sports car built around an AC induction motor, which was later patented and inspired the company’s name. The Tesla Roadster was launched in 2008 with speeds of 0 to 60 in 3.7 seconds and with a range of 245 miles per hour. (Tesla Motors) Later in 2012 they launched Model S the first premium electric sedan. Robotic manufacturing of the Model S at the Tesla Factory in Fremont, California. Tesla manufactures the Model S in Fremont, California, in an assembly plant formerly operated by NUMMI, a defunct joint venture of Toyota and General Motors, now called Tesla Factory.

“Our goal when we created Tesla was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon possible.” -The mission statement of Tesla.

Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental motive and selling point is producing only electric vehicles, as opposed to competing companies, producing a combination hybrid, or diesel car.

Tesla Motors is a electric car company that specializes in cutting-edge technologies and creating new jobs. Right now, Tesla is in the process of making a new super-factory for electric cars in the US that will require over 6,500 jobs. This new factory and search for effective AFVs is why Tesla’s CEO Elon Musk expects there to be over 500,000 Tesla vehicles on the roads by 2020 (4). This optimistic CEO believes this because Tesla is creating stylish new electric cars that can go zero to sixty in under four seconds, has a top speed of 125 mph, and can go over 220 miles per charge. With a price tag at $69,900, this company is beginning to make cars that are approaching reasonable prices for consumers (5).

Tesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 miles on just one charge. Along with building their own electric vehicle models, Tesla also builds electric powertrain components for vehicles from other automakers including cars such as the Toyota RAV4 electric vehicle. Tesla has begun to maximize

Tesla Motors Inc is one of the leading companies for designs, develops, manufactures, and  selling electric cars and energy storage products. Founded in 2003 the major specialization of the company is software for automated cars, cars powered by electric energy and solar for home power.

Tesla’s strategic plan is to excel at innovation, manufacturing, customer experience, and research and development. As with most companies, they aren’t trying to be second best. Tesla wants to be the best electric car manufacturer in the world. As an early leader in this new market continuing to meet the strategic goals and excelling in all fields will be necessary. Strategically the company needs to stay ahead of new trends and stay within the

Headquartered in Silicon Valley’s Palo Alto, California, Tesla Motors inc. was founded in 2003 by a group of engineers who were persistent to prove that electric vehicles could be fun, economical, environmentally safe and offer something the auto manufacturing industry was waiting for: an awesome electric vehicle. Additionally, Tesla Motors currently employs approximately 6,000 employees worldwide, while operating in more than 37 different countries around the world. The electronic auto maker currently offers two models, including The Tesla Roadster and Model S. Tesla Motors has also released a prototype vehicle model that expected to hit the market as early as the fall of 2015. As previously mentioned, Tesla’s product line currently