Tesla Motors A Zero Emission Sport Car

As the EV and HEV trend strengthens, key industry players are offering models that directly compete with Tesla. Competing models include the Chevy Volt and Spark, Nissan Leaf, Toyota Prius, Ford Focus, Honda Fit, Smart Car, Volkswagen Golf, BMW i3, and Mercedes Benz B-class EV (Grant, 2015). However, Elon Musk does not view these offerings as Tesla’s competition. With only 1% of total vehicle sales going to non-hydrocarbon burning cars, Musk identifies Tesla’s true competition as the gasoline cars with production rates of about 100 million per year (Musk 2014).

Not only does this provide the company an opportunity to focus all their efforts on the brand image, but it creates a loyal and devoted customer base, in a sense. Drivers with the mindset that electric vehicles are the future, like Tesla Motors, will share that vision with Tesla and continue to support and buy from them.

The car market has been ran by companies such as Volkswagen, Toyota, Ford, BMW, and many other companies, but one of the newer, up and coming companies in this market is Tesla Motors Inc. Tesla has been around for a little over 10 years, and have come quite a long way from where they began. Tesla now sells luxury electric vehicles different than any other electric vehicles today, and they have big plans for expansion in the future. Tesla may not be one of the biggest car companies today, but one day they will be considered alongside companies such as Toyota and Ford.

The aim and vison of Tesla Motors is to provide in the short run cars which are affordable to the average consumer, it started making first sport cars for the enthusiast for speed and environmental preservation, moving then to the second phase to the large market who choses affordable compacts and sedans which in turn will promote and stimulate the electric car trend.

The Tesla may be a cool car and a fast car, but it is nowhere near environmentally friendly nor is it worth the money due to the buyer breaking even after approximately 45 years after purchasing and driving the car. Many buyers do not do their research and they decide to just buy the car due to it being so called environmentally friendly and fully electric. It however is fully electric but the producers of Tesla do wordplay to hook in buyers and brainwash them into thinking they are helping the environment and saving money which it totally wrong and some even consider it a scam and me as an educated student on this topic would have to agree with those certain individuals due to the tricky word play and false advertising.

Tesla could be considered the car of the future. I has many features that are innovative and defining of Tesla. One such innovation is

We design, develop, manufacture and sell high-performance fully electric vehicles and advanced electric vehicle powertrain components. We have established our own network of sales and service centers and Supercharger stations globally thus creating a unique business model in the automobile industry. We

Throughout the 20th century, GM, Ford, and Chrysler have held a firm grip on the U.S. car market. GM even was even able to control 50% of the market until about 1980. Ford and Chrysler also did considerable well during that period. However, globalization allowed foreign carmakers to maneuver their way into the U.S. market. Intensified competition then began to threaten the market shares of those leading companies. German companies entered the market with cars like Volkswagen, Daimler, and BMW. They now currently own Porsche and Audi. The Japanese car industry have the luxury of owning cars such as the Honda, Toyota, and Nissan while Koreans have joined the market with

Tesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 miles on just one charge. Along with building their own electric vehicle models, Tesla also builds electric powertrain components for vehicles from other automakers including cars such as the Toyota RAV4 electric vehicle. Tesla has begun to maximize

They are considering disruptors in the electric car market. With their advance innovation and stylish design, many consumers are willing to pay high price for Tesla performance car. Tesla has place themselves as a luxury brand with many consumers waiting for their new released backed order products.

Rarity: Tesla Motors is known to have a differentiated product over other firms in the sense that it sells electric based cars. It is the only successfully running electric sports cars in the U.S. At the beginning sales were not enough to sustain the business but tesla motors proved it self after introducing the new model, Tesla Roadster 2. There is only few car manufacturing companies trying to enter this industry which makes Tesla Motors have a competitive advantage.

In order for Tesla Motors to keep growing now and into the future, it is going to be important to expand their target market to reach more consumers. Expanding the target market to include generation Y (mid-20s to early 40s, middle class working adult), Tesla would be able to utilize their facility, while increasing production. This target market will be pinpointing the young professionals that are looking for an entry level luxury car. We are going to segment the market for our new targets in three categories: eco-friendly consumers, tech savvy and entry level luxury cars.

Unique position in automotive industry: there is public excitement for the vehicles Tesla manufactures. Tesla has a climbing interest among investors as that population continues to grow and the company’s value is increasing with the development of a sound financial strategy for future value. The intangible appeal of the Tesla car product is the high-value of a new company projecting market confidence.

A recent major competitor of BMW is Tesla Motors, who has generated tremendous initial success in the automotive industry with its disruptive technology. It produces electric vehicles which are both innovative and sleek along with market leading specifications. With its impending Model 3 release, its first affordable electric vehicle for mass adoption, Tesla is

Tesla now has been recognized as a unique company in a general car market. It’s the first and only car industry that introduced electric car to the consumer in the very early stage. Nevertheless, it is still facing the problem called competition. Tesla just came to the market for over 10 years with the successful of only three models and there are still hundreds of other luxury car companies have been there for a decade such as Mercedes-Benz, Audi, BMW and even middle or lower income class as Toyota, Mazda, Mitsubishi ect. With the market where majority of the consumers are currently using gasoline cars, Tesla will have to strive hard to get consumers to start thinking and get used to the new innovation and technologies. Tesla has very limitation on their type of cars where other company cars having different type of models. Mitsubishi has recently announced that they have introduced a hybrid car called Outlander PHEV where their system can be run either by gasoline, petrol or electric. This car was introduced as the ultimate in intelligent motion and can represent the next generation of hybrid and electric vehicles (Mitsubishi). More importantly, Tesla will be facing directly with Ford company who is reviewing its plans for introducing out autonomous vehicle by 2021 said Chief Executive Jim Hackett. Overall, even though Tesla Inc