Tesla Motors Advantages And Disadvantages

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Tesla Motors, Inc. (Tesla) is a company based in Palo Alto, California, which manufactures, designs, and develops energy solutions, electric vehicles and powertrain components. Due to their non-traditional marketing techniques Tesla maintains an advantage in the marketplace, which offers a unique customer experience. With innovative creations such as, Solar Roofs and Powerball a home battery, Tesla offers exclusive selling points. Their electric vehicles are fast and energy efficient, which appeals to younger, environmentally conscious consumers. Recently, Tesla introduced the Model 3 vehicle, which bears a much lower price tag of $35,000 for the mass market, compared to the Model S or Model X, with a base price of $74,500 and $79,500 respectively. The company’s vehicles offer ranges that are almost double the range of any other commercially available electric vehicle. Furthermore, the use of a single electric powertrain enables the company to create a lighter, and energy efficient vehicle that is mechanically simpler than currently available hybrid or internal combustion engine vehicles (MarketLine, 2017).
Tesla’s Gigafactory, which opened in June 2014, produces lithium-ion batteries. “The factory’s planned annual battery production capacity is 35 gigawatt-hours (GWh), with one GWh being the equivalent of generating (or consuming) 1 billion watts for one hour.” Presently, products and services utilizing lithium-ion batteries, maintains 16.8% segmentation for
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