Tesla Motors : An American Automaker And Energy Company Essay

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Introduction
Tesla Motors is an american automaker and energy company founded by Elon Musk, Martin Eberhard, Marc tarpenning, JB Straubel, and Ian Wright with the idea that electric cars are better than gasoline vehicles. The company designs, manufactures, and sells electric cars and electric vehicle powertrain components to other automotive companies such as Daimler and Toyota (Tesla, 2013). Tesla is stationed in Palo Alto and has wholly-owned subsidiaries in North America, Europe and Asia. It has 31 retail locations and service shops spread worldwide, and more stores are expected to be opened in the future (tesla, 2013). Tesla’s goal is to maintain profitability and offer high performance high-end electric vehicles for the average consumer. offer an efficient alternative to gasoline fueled vehicles .Tesla gained initial attention with the launch of the first zero emission electric sports car, the Tesla Roadster in 2008. For the company 's second vehicle, Tesla developed a zero emission luxury electric powered sedan the Model S. Tesla designs, develops, and manufactures lithium-ion battery packs, electric motors, and components for its own vehicles and some competitors like Daimler and Toyota.

Product Line

Tesla gained initial attention with the launch of the first zero emssion electric sports car, the Tesla Roadster in 2008. The car’s battery powertrain was designed and made in-house at Tesla’s production factory in California and the body and chassis were co-designed

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