Tesla Motors : An Awesome Electric Vehicle Model

1548 WordsAug 6, 20147 Pages
Headquartered in Silicon Valley’s Palo Alto, California, Tesla Motors inc. was founded in 2003 by a group of engineers who were persistent to prove that electric vehicles could be fun, economical, environmentally safe and offer something the auto manufacturing industry was waiting for: an awesome electric vehicle. Additionally, Tesla Motors currently employs approximately 6,000 employees worldwide, while operating in more than 37 different countries around the world. The electronic auto maker currently offers two models, including The Tesla Roadster and Model S. Tesla Motors has also released a prototype vehicle model that expected to hit the market as early as the fall of 2015. As previously mentioned, Tesla’s product line currently…show more content…
“Model S has received numerous accolades, including Car of the Year awards and a 5-star safety rating from the U.S. National Highway Traffic Safety Administration” (Teslamotors.com). Scheduled to hit the road in late 2015 or early 2015, the Model X is a crossover utility vehicle that offers the best of an SUV with the benefits of a minivan. Tesla hopes to target the family market by introducing its first multi-purpose vehicle that will compete in the midsize-SUV/minivan segment. One of the most interesting aspects of Tesla, the niche market luxury electric car maker, is the style in which Tesla markets selling its electric cars that cost approximately $100,000. Many companies have attempted to change the car buying process in the auto industry over the last 40 years, with little success. The process of purchasing a car is fundamentally the same as it was a generation ago. Additionally, the traditional process remains unpopular today as it has been for decades. In order to take advantage of an opportunity to develop a new car buying process, Tesla is using marketing that is revolutionizing the business model in the way cars are sold. Among the aspects of car buying that are somewhat revolutionary in the auto industry that Tesla is currently experimenting with includes the following: There are no Tesla dealers, Tesla does not employ commissioned sales people, transactions are done online, prices are not negotiated, cars are not
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