Tesla Motors And The Automobile Industry Revolutionizing The Way Vehicles

Tesla Motors is a car company that designs, manufactures and sells electric vehicles. This public company was founded in 2003 by Ian Wright, JB Straubel, Marc Tarpenning, Martin Eberhard and most notably Elon Musk. Its headquarters is located in Palo Alto, California, with its main production plant in Fremont, California. The company was named after Nikola Tesla, a renowned electrical engineer and physicist. Its goal is to increase the number of EV’s (Electric Vehicles) available to the market to help make it more mainstream. Currently, Tesla motors have produced two models, the Tesla Roadster and the Model S, and has unveiled a third, the Model X. In the Future,

“Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”1

Tesla Motors is a very forward thinking company that interests lay more in the future than the present. The entire basis of Tesla Motors is the realistic theory that sometime in the next couple decades, the world will be completely empty of petroleum, forcing those who choose to use automobiles to switch to non gas powered vehicles. Being a company based on electric vehicles, as long as this theory comes to fruition, they are set to be successful. According to Tesla Motors’ website, their mission statement is to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. On the same lines as Tesla Motor’s mission statement, their vision statement is to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles. According to Tesla Motors’ mission and vision statement, it is clear to see that electric power is the core of what the entire company was founded upon.

Tesla Motors was established in 2003 by a group of engineers in Silicon Valley who needed to demonstrate that electric cars could be superior to any gasoline powered cars. With instant torque, fantastic power, and zero emissions, Tesla's products would be cars without compromise. Tesla Motors, has made waves by challenging the auto industry and producing its own all-electric car.

Tesla’s mission statement is “to accelerate the world’s transition to sustainable transport.” A fairly young company whose products are electric cars through a lithium ion battery. Tesla’s vision is to bring electric cars to the market and provide a sustainable alternative to gasoline-powered cars. They also strive to increase the safety of the vehicle and most importantly the passenger by eliminating the amount of gasoline car fires with this alternative. Tesla is publically traded company with approximately 12,000 employees and with more than 50,000 vehicles currently on the road worldwide.

Tesla Motors was established in 2003 by entrepreneurs Martin Eberhard and Marc Tarpenning. Today, Tesla Motors provides power train components for car producers, including Daimler and Toyota, designs and manufactures Model S, the first world ‘s premium zero-emission sedan that became the third best-selling all-electric car in the U.S. The company is worth more than $25 billion and has one of the highest growth rate in U.S. This success of the company is contributed to Elon Musk, the CEO and Product Architect of Tesla (Tesla, 2014), who has a very strong vision of company’s future.

“Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. If we could have done that with our first product, we would have, but that was simply impossible to achieve for a startup company that had never built a car and that had one technology iteration and no economies of scale. Our first product was going to be expensive no matter what it looked like, so we decided to build a sports car, as that seemed like it had the best chance of being competitive with its gasoline alternatives.”

Customers perceived value of the car is at its lowest. Thus Tesla are stimulating people’s interests and awareness so that in years to come, as electric cars become more integrated into society, they will be at the forefront of the emerging market.

The sole name that’s associated with tesla is elon musk, the founder and ceo of TESLA motors, one of the youngest billionairs and a well-known successful story of silicon valley.

Tesla Motors, Inc is a Palo Alto, CA based company that designs, manufactures, and sells

Tesla Motors is an automaker based in Palo Alto, California. In addition to producing electric cars, the company is “also a technology and design company with a focus on energy innovation” (Tesla, 2017). Tesla employs a vertically integrated strategy, centered on the in-house production of nearly all of the components that go into its cars – unlike its competitors that outsource particular production processes (Lambert, 2016). Currently, the company manufactures three electric car models, which include: (1) the Tesla Roadster; (2) Model S, and; (3) Model X (Mangram, 2012).

Tesla is an American automotive and energy Storage Company that not only manufactures and design EV’S but also manufactures electric powertrain components and battery products.

Tesla Motors designs, builds, and sells luxury electric cars across the planet. Their company mission statement is to “accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars” (Tesla site). The business has become a major marketing success story; they have payed off all debts and returned a profit in 2012. Elon Musk, a founder of Tesla Motors, created the business on a very strong product marketing plan. Their products would appeal to wealthy people who wanted the luxury and convenience of a premium car without taxing on the environment. Now that Tesla has started to rise up economically, they will start to create cheaper more affordable electric cars for the middle class people. With this, Tesla will be able to achieve their mission by implementing various features in their products such as, long range batteries, faster engines, and affordable electric cars.

So the history of Tesla can be rooted to Nikola Tesla who patent an ac motor which when Tesla were making their first car they used an ac-motor so the name the name after Nikola. The founders were Martin Eberhard and Marc Tarpenning which were engineers founded Tesla in 2003 and a year later Elon Musk became the chairman of the board when he finance with the company for 7.5 million dollars. The early years were very rough as the company need money very bad and the company had a couple of CEO but in 2008 Elon Musk finally became the CEO and by that time he has taken over he has invested 70 million dollars. There first car which was call the roadster can they only sold 2250 car in four years and they didn’t have the best track record with have the car deliver on time. In 2008 Tesla takes a loan with the US Government for 465 Million dollars but then paid back the government in May of 2013 nine year early. In 2008 they have introducing

Tesla focus on the high-end markets, because it has a high price which cause some consumers who want to buy fashionable, electric vehicles. Tesla motors started the production of its first vehicle in 2008 the Tesla Roadster. It already produced 4 different models of cars- 2 roadsters and the Model X and Model S. Between 2017 and 2020, it will start the commercialisation of its fifth car which is Model 3 or Red star (Kebede, 2014).