1. Introduction Tesla Motors is an automobile company that provides electric vehicles. It was founded in 2003, in San Carlos, California. Although Tesla was chosen to be the provider of the best innovative vehicles, its sales indicated that the company could not sustain in the business since the sales appeared to be not enough to compensate the cost of the production of the vehicles. By launching the new model of its car, Roadster, in 2008 Tesla sold around 2,450 vehicles. After announcing the Model
and has captured 11.2% of the U.S. market (Cravens & Piercy, 2009). The U.S. is Toyota’s largest geographical region (based on sales), and a strong economic recovery is strengthening its market share and enhancing their financial position (Toyota Motor Corporation SWOT Analysis, 2014). The second largest market for Toyota is their native country Japan, and they enjoy a 40%+ share of the market. In Europe, the market demands compact, fuel-efficient, and cleaner diesel engines, and Toyota is lagging
Journal of Strategic Marketing Vol. 20, No. 4, July 2012, 289–312 The globalization of Tesla Motors: a strategic marketing plan analysis Myles Edwin Mangram* SMC University, Baarestrasse 112, 6302 Zug, Switzerland (Received 7 October 2011; final version received 10 January 2012) This case study provides analysis of the strategic marketing plan of electric vehicle manufacturer, Tesla Motors. It has profound marketing management implications, as it addresses this investigation from the unique perspective
Summer 2012 NEW YORK UNIVERSITY STRATEGIC MARKETING PLAN Strategic Marketing Plan Model S Premium Electric Car, Tesla Motors Inc August 20, 2012. New York University Author: Partha Mitra 2 Strategic Marketing Revision History Date Version Description Author 07/07/2012 1.0 Initial Draft – Purpose, company mission, company overview, industry analysis, Appendix Partha Mitra 14/07/2012 1.1 Added Competitor Analysis, SWOT Analysis, References
automotive industry is a massive force, to say the least. The historical impacts of automotive technology and assembly line manufacturing has effected economies around the world and has also created world-wide ecological challenges. Governments, under pressure from environmentalists, have had to realize, create, implement, and constantly refine manufacturing and emission standards. Consumers, who foot the gas bill for vehicles, continue to express their desire for less expensive autos that require less
was built around two premier British car brands Jaguar Cars Ltd, manufacturer of luxury saloon and sports cars, and Land Rover, a leading brand in the premium 4X4 segment. JLR is currently owned by Tata Motors Limited, a subsidiary of Tata Holding, since 2008 after its acquisition from Ford Motors for £1.15 billion (Blitterswijk and Karadozhor, 2009). In order to plan for the future of JLR in the automotive industry, a scenario analysis of JLR’s future operations has been conducted. This scenario
real/virtual objects are touched, they seem real and tangible. Now days we focused on the involvement of haptics in solving challenging problems in the streams of mechanical design, actuators and real time system. This paper presents a description of study on haptic virtual environments, haptic interfaces, haptic working procedure and different applications like touch-based surgical simulation which is not only made to improve realism of virtual environments, but also to provide important information
Literature Review What is an Eco Car? According to the Oxford Dictionary a hybrid car is a car with a petrol engine and an electric motor, each of which can propel it. An eco-car strongly resembles a hybrid car however they only use a fully electric motor as an engine and have to recharge it from a charging point instead of having to use an on-board engine to charge it on the go like a hybrid car. Some eco cars can be powered by alternative energy sources like solar power and hydrogen power. Many
parts of Europe and to North America in the early 1800s. By the mid-1800s, industrialization had become widespread in Western Europe and the northeastern United States. The Industrial Revolution created an enormous increase in the production of many kinds of goods. Some of this increase in production resulted from the introduction of power-driven machinery and the development of factory organization. Before the revolution, manufacturing was done by hand or simple machines. Most people worked at home
the rotating armature gets attracted towards the coil. As a result the inner and outer friction plates placed between the armature and the coil gets squeezed, which develops a torque and eventually the vehicle comes to rest. Further researches and studies on the braking system shows that in future, electromagnetic braking system can be used in tandem with KERS (Kinetic Energy Recovery System). Keywords: ABS, EBD, ESC, Traction control, Emergency brake assist Brake-bywire, Coil, and KERS Contents