Tesla Motors

The U.S. electric passenger car industry in 2011 was described as being in its infancy, because it is still a new concept to buyers. However there are signs of growth from 2011-2015. Buyers do not consider the car because of price, travel range and vehicle size, along with other secondary concerns.

The purpose of this journal is to compare the old technologies (combustion engines) to the new (electric engines) and have proper laws/regulations. The article explains in great depth how Tesla sells privately to clients. This article is challenging to comprehend, it is written for an educated person. It is relevant with marketing because it explains who the crowd Tesla sells their cars to. The downside of the article is the complex vocabulary.

* Human Resources Management: Tesla is constantly aiming at recruiting and working with the best talents within the technology industry to achieve superior product development.

Tesla Motors has the necessary advantage to maintain its business success in the next few years. However, as determined by the SWOT analysis, the company must deal with various issues to maintain its competitiveness and increase profitability. Tesla must improve its international influence. For example, new facilities and sales in high developing countries can boost business growth and meet Tesla's mission and vision. In addition, the company must continue to invest in R & D, and continue to innovate and produce technologically advanced products. The SWOT analysis shows that, despite the fierce competition in the global automotive market, Tesla may have enormous potential in the global automotive market.

After this the purchasing decision is derived from Vehicle price, concern’s about travel range, and the size of the car, specifically relating to trunk space. These are all product factors that can only be changed over time as perception of the electric car product is shaped in the consumers mind through a multitude of marketing tactics, something that a small scale dealer like Sanger will never truly have a major influence on. These factors can only go two ways, one is the negative perception of the electric plug-in remains constant as consumers fail to see the benefits of the new product type and the market continues to rely on gas powered vehicles, or consumers view the perceived value of the electric cars as being more beneficial both economically and environmentally. The ladder

This article discusses the factors that has effected electric car adoption. The main claim the author makes is electric car adoption is declining through high costs, range anxiety, judgement of peers and consumer characteristics. The first reason is the cost of owning the electric car vehicle. He uses research studies that have been done to describe how important cost is when considering adopting the electric car. Costs must be relatively similar to internal combustion cars. The authors analyzed a survey where consumers mentioned if they have to pay higher prices over time, they expect a luxury type of vehicle. The second reason the authors give is driving range and charging time is another factor electric car adoption is declining. To support this reason, researchers have conducted more surveys specifically in urban areas, to find out how many people are concerned with the driving range of an electric vehicle. Most respondents mention how the electric car is a major disadvantage when it comes to driving range. The third reason has to do with consumer characteristics. To support this reason, they mentioned several studies showing that consumers with a high education level correlated with the likelihood of purchasing an electric car vehicle. They also mentioned through different surveys that were conducted, consumers were most concerned with utility of the car, not the environmental impact electric cars would have. A fourth reason is consumers are concerned with social norms and the opinions of others when it comes to owning an electric vehicle. To support this reason, they also use surveys that ask consumers what they think of owning an electric car vehicle and what they might think of others owning one. They believe owning an electric car shows someone’s prestige. Through surveys, they discovered people view electric car vehicle owners as intelligent, responsible people who support the environment. The fifth reason is raising awareness. To support this reason, surveys were given and it showed that consumers are not told about the

The paper provides a summary of Tesla Motors, the company outlined. Explaining the relationship between cost-volume-profit analysis is discussed as well as how the company is using this tool to maximize production and profit.

In this report, the business strategies which BMW used in order to gain competitive advantage and a powerful presence in the market will be analysed and discussed. The influence of key factors that caused the firm’s automobile industry by using suitable strategy frameworks will also be studied. BMW Group is one of the leading car manufacturers worldwide. Their operations also include software products, financial services and motorcycles. BMW Group’s innovative business strategy is to reinforce its place within the global automobile industry market by growing sales. In order to attain this objective the company will highly invest in new technologies and automobile models whilst also evolving new areas of growth. This new

In marketing the most important factor is the brand value. Majority of customers prefer a particular brand and want to stick to it for a long time. This is the reason why every company spend legal amount of money in marketing their product so it can build relationship with customers which can stick to them for a long time. As far as my personal choice is concerned, I have many favorite brands for different requirements but for this paper I will chose my favorite brand which is Tesla Motors.

The car business, including manufacturing, distribution and service, is one of the largest industries in the United States. Ford, General Motors, and Chrysler make up 49% of this market and are known as the “Big Three”. Since WWII, no U.S. company, including the Big Three, has been successful in mass-producing a vehicle in the car industry. Perhaps with Tesla’s Blue Ocean Strategy, their innovative way of designing, developing and marketing the electric vehicle, most likely will continue to be successful in this market.

The auto manufacturing market is very competitive, especially for alternative fuel vehicles that has become more popular with the rise of environmental concerns. This report will describe the electric vehicle manufacturing company, Tesla Motors, and how it can manage the extreme competition from large and premium manufactures by using the SWOT analysis. Next, the company strategic position will be analysed through main strategy models, including PESTEL and Porter’s five Forces frameworks. Afterwards, based on the findings from the models a conclusion and recommendation will be provided.

While many automakers continue to manufacture different types of electric automobiles, the question that needs to be answered is whether the market will fully embrace the new energy automobiles. Market forecast for the electric vehicles is expected to be approximately 13 million by the year 2020(Lewis). However, other companies forecast give a figure less than five million. The forecast has not been consistent unlike the market forecast for gasoline driven vehicles, which have proofed o double year after year. Market certainty is what matters, as manufacturers would like to produce products that do not stagnate in their stores but rather sale faster so they can maximize profit (Goldberg).

Tesla has successfully combined demographics and psychographics to market their products. Tesla Electric Vehicle (EV) has addressed current consumers needs and solve our pollution problems. Some of the psychographic information that can relate to the current consumers can be the following:

The launch of Tesla Motor’s Model 3 vehicle took place in March of 2016. This newly engineered, high powered vehicle is projected to be the foundation for Tesla’s marketing strategy for the up coming year. The Model 3 stands as the “turning point for the company, vaulting the young automotive brand into a new market: middle-income buyers” (Kiley). While the all electric vehicle is similar to its predecessors, the Model X and the Model S, the Model 3 is significantly less expensive. The Model 3 is $35,000, while the Model X is priced at about $75,000 and the Model S at approximately $135,000 (“Car and Driver”). The target consumer sales market of this vehicle is the entire middle class and millennials. Elon Musk, the CEO of Tesla, is working to produce a significant number of vehicles in a limited amount of time, so an affordable, yet energy efficient vehicle can be available to every strata of the middle class, as well as to environmentally conscious, forward thinking buyers.

Tesla must conquer the challenges that are related to the external factors that are shown in the PESTEL analysis. PESTEL stands for Political, Economic, Social, Technological, Environmental and Legal. Since it is a strategic gadget it will have some external factors that are going to affect other elements of the business such as consumers and community-based associations. It is important as it gives critical understanding to Publicizing in an overall setting that chooses those missions results and achievements. For a solid trademark and beneficent profits, Tesla can upgrade its long-term success by including the outcomes of the PESTEL analysis in a critical form. Tesla’s income is rising alongside with developing benefits. This condition demonstrates Tesla’s efficiency in acknowledging the external factors in the macro-environment of the