Tesla Motors, Inc.

3024 WordsJul 20, 201513 Pages
1. INTRODUCTION TO TESLA Tesla Motors, Inc. is a US based company that designs, develops, manufactures and sells electric vehicles, electric vehicle powertrain components, and energy storage systems. The company was incorporated in July 2003 by Marc Tarpenning and Martin Eberhard. The company launched its IPO during 2010. Currently the company is listed at NASDAQ. Tesla Motors has wholly owned subsidiaries in North America, Europe and Asia. These subsidiaries market, manufacture, sell and/or service the vehicles of Tesla. The company introduced its first vehicle, Tesla Roadster, during 2008. It was an electric sports car with lithium-ion battery cells. After a full charge of the battery, Tesla Roadster had an average range of 245 miles (394 KM). During 2008 to March 2012 period, the company sold more than 2250 Tesla Roadster to customers in 31 countries. The base price of the car was US$109,000. The Second car of Tesla was Model S, a four door five passenger premium sedan. The company started selling the cars during 2012. As of June 2015, the company has sold 78,344 units of Model S during 2012 to June 2015 period. The leading market of the model is the US with over 50,000 units. The largest foreign market is Norway. The company is expecting the total global sales of Model S to surpass 100,000 units within December 2015. Model S currently have two battery pack options - 85 KWH battery pack model and 60 KWH battery pack model. 85 KWH model has an average range of 265 mile

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