Tesla Motors, Inc. Essay

1578 WordsNov 30, 20167 Pages
Tesla Motors, Inc. was founded in 2003 and joined the automobile industry out of Silicon Valley. The company is located in 30 different countries with 18 stores worldwide (Mangram, 2012, p. 296). Tesla Motors entered the automobile industry from a different approach in manufacturing automobiles. The company began designing, manufacturing, and marketing battery electric vehicles (BEVs) making Tesla the only manufacturer to sell a zero-emission sports car, the Tesla Roadster (Mangram, 2012, p. 296). Tesla manufactured luxury electric vehicles such as Model S, Model X, and the soon to be released Model 3 (Eisler, 2016, p. 35). With different automobile manufactures entering the BEV market, Tesla Motors, Inc. must conduct a SWOT analysis of the company. “SWOT stands for the company’s Strengths, Weaknesses, Opportunities, and Threats” (Abraham, 2012, sect. 5.2). Strengths and weaknesses analyze the internal aspects of the company, whereas opportunities and threats analyze the external aspects. The SWOT assesses the strengths of Tesla Motors derived from technological advancements, global branding, and market adoption considering the BEV industry is relatively young compared to the engine powered industry (Mangram, 2012, p. 289). Their strengths are the internal aspect of the company that makes them competitive against other companies in the same industry. Tesla Motors, Inc. was the first company to manufacture a zero-emission sports car comparable to the Porsche and

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