Tesla Motors, Inc.

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Tesla is an American automotive and energy Storage Company that not only manufactures and design EV’S but also manufactures electric powertrain components and battery products. The company believes that after a century of invention of internal combustion engine, automobile manufacturers face a wide challenge in the industry. The gasoline fuelled car has created environmental issues and forces the nation to import more oil from foreign nation’s thus selling fuel at volatile prices to the consumers. Thus undertaking the above problems company started manufacturing electric powered vehicles that has same specifications compared to a gasoline powered engine. 1.1 History: The topic we have chosen for assignment is Tesla motors, Inc. an…show more content…
Its first luxurious sedan model S, a zero emission and sustainable luxury was launched in mid-2012. The company third model, model X was then launched in end 2014. Thus it can be said that tesla is the only company in the market till now which manufactures a zero emission sports car. 1.2 Mission and vision: Tesla’s mission statement To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible. The company’s goal is to completely change the internal combustion engine from gasoline powered vehicles to electric powered vehicles with increasingly affordable electric cars. The company’s CEO, Elon Musk says were are catalysing change in the industry. The tesla vehicles and the EV’s powered by tesla are fun to drive and are environment friendly thus by producing zero emissions. To make the charging stations more convenient for tesla vehicle users, the company aims to build more charging stations in the future and tries to improve the battery technology so that there is less electric consumption. 1.3 Company’s product: As stated earlier tesla motors not only designs and manufactures electric powered vehicles but also supplies electric powertrain components such as lithium ion battery pack components in automotive sector such as Daimler and Toyota. The company’s first product tesla roadster is the first highway capable and full electric power sports car
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