Tesla Motors

Tesla Motors is a car company that designs, manufactures and sells electric vehicles. This public company was founded in 2003 by Ian Wright, JB Straubel, Marc Tarpenning, Martin Eberhard and most notably Elon Musk. Its headquarters is located in Palo Alto, California, with its main production plant in Fremont, California. The company was named after Nikola Tesla, a renowned electrical engineer and physicist. Its goal is to increase the number of EV’s (Electric Vehicles) available to the market to help make it more mainstream. Currently, Tesla motors have produced two models, the Tesla Roadster and the Model S, and has unveiled a third, the Model X. In the Future,

Tesla`s current objectives include creating a high demand for electric vehicles which ultimately will raise sales. This will be achieved as more awareness on the harm gasoline emissions cause on the environment is shown, and knowledge on electrical powered cars is gained. Tesla also plans to create customer loyalty with current customers and create customer referrals. Tesla will achieve this by continuing to have regular customer events, such as show rooms which display their new technology.

They sell electric vehicles, and electric vehicles only. The most popular car Tesla has released is the Model S, which is a luxury electric sedan that sells for $70,000. The Model S was voted the Motor Trend Car of 2013, and according to Tesla is one of the safest cars ever, but there is one big difference from any other electric car. The battery in each Tesla car is actually made up of thousands of lithium-ion cells, which is different than most electric vehicles. Electricity charges a battery to give the Model S power for a certain period of time, and is similar to a laptop or smartphone. In fact, the company uses lithium-ion batteries just like the type that powers laptops worldwide. This is the key difference between a Tesla electric car and a hybrid, it is all electric and has to be charged, but a car such as a Prius runs partially on gasoline but does not have to be charged. There are a few ways to charge the car. Tesla suggest you get a high power wall charger installed, and there are also supercharging stations across the United States and Canada. When fully charged, the Model S can travel at 55 miles per hour for up to 300 miles. The technology that is put in these cars is so far ahead of the competition; Tesla could very easily be the car company of the future.

Tesla electric vehicles from Tesla Motors are gaining a reputation as the cars of the future. These models are not only known for their luxury features, acceleration, power, and nearly silent electric engines, but also for their green appeal. Individuals who can afford the hefty price tag are purchasing these vehicles because they are classy, fun to drive, and better for the environment than the standard gasoline car. Tesla Motors are leading the way in innovation in the American car industry with their Tesla electric models.

The American engineers that formed Tesla Motors wanted to prove that electric cars could be better than gasoline powered cars. Tesla’s products would be cars without compromise and the mission was “to accelerate the world’s transition to sustainable energy”. Since they launched their first car, they have only improved their products and today Tesla have three electric cars on the market

Tesla Motors was established in 2003 by a group of engineers in Silicon Valley who needed to demonstrate that electric cars could be superior to any gasoline powered cars. With instant torque, fantastic power, and zero emissions, Tesla's products would be cars without compromise. Tesla Motors, has made waves by challenging the auto industry and producing its own all-electric car.

Tesla Motors created the most innovative advance in car manufacturing in the last 13 years, an electric powered luxury sport vehicle. Before 2003 the world thought that only gasoline cars could be marketable, profitable, and useful. The founders of Tesla Motors, Martin Eberhard, Ian Wright, Marc Tarpenning, and Elon Musk did not believe that the only way to make a sports cars was for it to be gasoline powered. They wanted to make a car that would not only be able to compete with luxury sports cars, like Ferraris, but would also be electric powered. All of the founders had substantial amounts of capital which allowed them to actually follow through with their plan of creating an all-electric powered sports car. That first car was the Tesla Roadster.

Tesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 miles on just one charge. Along with building their own electric vehicle models, Tesla also builds electric powertrain components for vehicles from other automakers including cars such as the Toyota RAV4 electric vehicle. Tesla has begun to maximize

Tesla Motors, Inc., created on July 1, 2003, plans, creates, makes and offers electric vehicles and energy stockpiling items. The Company creates and offers two electric vehicles: the Model S car and the Model X wear utility vehicle (SUV). The Company has conveyed more than 107,000 Model S vehicles over the world. Notwithstanding building up its own vehicles, it offers energy stockpiling items. Its energy stockpiling items incorporate the seven kilowatt-hour and 10 kilowatt-hour Powerwall for private applications, and the 100 kilowatt-hour Powerpack for business and mechanical applications. The Company conveys energy stockpiling items under the Tesla Energy mark. It makes its items principally at its offices in Fremont, California, Lathrop, California, Tilburg, Netherlands and at its Gigafactory close Reno, Nevada. It is utilizing battery packs fabricated at the Gigafactory for its energy stockpiling products. The Company contends with Audi, BMW, Lexus, Mercedes, Daimler, Nissan, Fiat, Ford, Mitsubishi, Porsche, Volkswagen, Volvo, General Motors, Toyota

They are considering disruptors in the electric car market. With their advance innovation and stylish design, many consumers are willing to pay high price for Tesla performance car. Tesla has place themselves as a luxury brand with many consumers waiting for their new released backed order products.

The company’s goal is to completely change the internal combustion engine from gasoline powered vehicles to electric powered vehicles with increasingly affordable electric cars. The company’s CEO, Elon Musk says were are catalysing change in the industry. The tesla vehicles and the EV’s powered by tesla are fun to drive and are environment friendly thus by producing zero emissions.

Tesla Motors founded their brand on appealing to the needs and wants of consumers in the auto-industry, their success can be linked directly to effective marketing techniques utilized when designing products. The business recognized a need for luxury and 'eco-friendly ' cars that are capable of driving reasonable distances without requiring lengthy recharges. Elon Musk outlines his reasons for deciding to appeal to the premium end of the auto market as “where customers are prepared to pay a premium”, but

How can Tesla Motors continue to sustain its competitive advantage in not only the electric vehicle industry but also as a leader in sustainable lifestyle?

Tesla was the first successful American car company that has been started in last 114 years. The last American car company created on June 16th, 1903 and was called Ford. They have become successful against all odds because of their differentiation strategy. Tesla produces the only luxury electric cars on the market. Their first car they released was called the Roadster and were extremely expensive due to high startup costs and development costs. The Roadster caught many consumers eye because it had a 3.9 second 0-60, zero emissions, 300-mile range on a single charge and had zero maintenance for 100,000 miles other than replacing

Tesla Motor’s is an astounding car company who manufactures premium-quality, high performance electric vehicle. Their early investor, current chairman and CEO: Elon Musk has done a remarkable job investing in this company. Tesla Motor’s vision and mission has allowed the transition from gasoline-powered vehicles to energy-efficient electric vehicles. They seek to design and sell the most efficient sports car in the 21st century. However, Tesla has come up with an amazing strategy plan that has allowed them to be successful by designing a detail manufacturing, marketing, product, and financial and designing strategy plan. Elon Musk was very adamant about protecting the environment and providing customers great service so he