INTRODUCTION
Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental motive and selling point is producing only electric vehicles, as opposed to competing companies, producing a combination hybrid, or diesel car.
Tesla Motors remains in its primitive stages. Being a relatively young and emergent company, Tesla
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Their slogan is, “Burn rubber, not gasoline.” This is extremely beneficial for the company because it gives them a brand image and a concentration, as well as the ability to focus all of their efforts on being the best at electric vehicles. They’ve entirely ignored alternatives like diesel, ethanol, and hybrids. They’ve strayed from the known gas-electric hybrid, and plug-in hybrid to focus on their initial goal; zero-emissions, zero fuel. Competing companies like Ford, Chevrolet, and Toyota are famous for the combination car, that can’t be considered a true electric vehicle without the plug-in and charge feature, and by still being partially fuel driven. On top of that, the Tesla Model S uses about half the energy of a Toyota Prius per mile, and achieves double the range. By focusing exclusively on the true electric vehicle, with a mindset that oil could run out one day, Tesla is unique and far ahead of the game.
Not only does this provide the company an opportunity to focus all their efforts on the brand image, but it creates a loyal and devoted customer base, in a sense. Drivers with the mindset that electric vehicles are the future, like Tesla Motors, will share that vision with Tesla and continue to support and buy from them.
Innovative Distribution
Tesla Motors has confronted the market in an entirely unique way for the auto making business. Tesla plans to entirely bypass the dealer by providing vehicles directly to the consumer via the
Tesla`s current objectives include creating a high demand for electric vehicles which ultimately will raise sales. This will be achieved as more awareness on the harm gasoline emissions cause on the environment is shown, and knowledge on electrical powered cars is gained. Tesla also plans to create customer loyalty with current customers and create customer referrals. Tesla will achieve this by continuing to have regular customer events, such as show rooms which display their new technology.
Tesla Motors is an automobile company that provides electric vehicles. It was founded in 2003, in San Carlos, California. Although Tesla was chosen to be the provider of the best innovative vehicles, its sales indicated that the company could not sustain in the business since the sales appeared to be not enough to compensate the cost of the production of the vehicles. By launching the new model of its car, Roadster, in 2008 Tesla sold around 2,450 vehicles. After announcing the Model S, the company started to receive approximately 12,000 reservations by 2012. This redesigned Tesla vehicles started to be delivered and received positive feedback. In addition to this model, the company began to work on the new one, Model X, to be delivered in 2014.
The car market has been ran by companies such as Volkswagen, Toyota, Ford, BMW, and many other companies, but one of the newer, up and coming companies in this market is Tesla Motors Inc. Tesla has been around for a little over 10 years, and have come quite a long way from where they began. Tesla now sells luxury electric vehicles different than any other electric vehicles today, and they have big plans for expansion in the future. Tesla may not be one of the biggest car companies today, but one day they will be considered alongside companies such as Toyota and Ford.
They are considering disruptors in the electric car market. With their advance innovation and stylish design, many consumers are willing to pay high price for Tesla performance car. Tesla has place themselves as a luxury brand with many consumers waiting for their new released backed order products.
They have differentiated themselves from their competitors in the automotive industry by revolutionizing the lithium ion batteries to hold more charge and in effect, provide better mileage compared to conventional hybrid or plug-in based electric vehicles. The performance figures generated by Tesla’s batteries is unmatched in the automotive industry. Besides the batteries, Tesla has developed a robust and unique value chain ecosystem around its cars which provides better value and end-user experience to customers.
Tesla was the first successful American car company that has been started in last 114 years. The last American car company created on June 16th, 1903 and was called Ford. They have become successful against all odds because of their differentiation strategy. Tesla produces the only luxury electric cars on the market. Their first car they released was called the Roadster and were extremely expensive due to high startup costs and development costs. The Roadster caught many consumers eye because it had a 3.9 second 0-60, zero emissions, 300-mile range on a single charge and had zero maintenance for 100,000 miles other than replacing
Tesla Motors is a car company that designs, manufactures and sells electric vehicles. This public company was founded in 2003 by Ian Wright, JB Straubel, Marc Tarpenning, Martin Eberhard and most notably Elon Musk. Its headquarters is located in Palo Alto, California, with its main production plant in Fremont, California. The company was named after Nikola Tesla, a renowned electrical engineer and physicist. Its goal is to increase the number of EV’s (Electric Vehicles) available to the market to help make it more mainstream. Currently, Tesla motors have produced two models, the Tesla Roadster and the Model S, and has unveiled a third, the Model X. In the Future,
Tesla Motors, Inc. is a US based company that designs, develops, manufactures and sells electric vehicles, electric vehicle powertrain components, and energy storage systems. The company was incorporated in July 2003 by Marc Tarpenning and Martin Eberhard. The company launched its IPO during 2010. Currently the company is listed at NASDAQ. Tesla Motors has wholly owned subsidiaries in North America, Europe and Asia. These subsidiaries market, manufacture, sell and/or service the vehicles of Tesla.
Tesla Motors (regularly abbreviated to Tesla) is an American automaker and energy stockpiling corporation established in July 2003 by Elon Musk, Martin Eberhard, Marc Tarpenning, JB Straubel and Ian Wright, and is centrally locaeted in Palo Alto, California. The organization represents considerable authority in electric autos and their powertrain segments furthermore delivers battery charging gear.
Tesla Motors created the most innovative advance in car manufacturing in the last 13 years, an electric powered luxury sport vehicle. Before 2003 the world thought that only gasoline cars could be marketable, profitable, and useful. The founders of Tesla Motors, Martin Eberhard, Ian Wright, Marc Tarpenning, and Elon Musk did not believe that the only way to make a sports cars was for it to be gasoline powered. They wanted to make a car that would not only be able to compete with luxury sports cars, like Ferraris, but would also be electric powered. All of the founders had substantial amounts of capital which allowed them to actually follow through with their plan of creating an all-electric powered sports car. That first car was the Tesla Roadster.
Tesla Motor’s is an astounding car company who manufactures premium-quality, high performance electric vehicle. Their early investor, current chairman and CEO: Elon Musk has done a remarkable job investing in this company. Tesla Motor’s vision and mission has allowed the transition from gasoline-powered vehicles to energy-efficient electric vehicles. They seek to design and sell the most efficient sports car in the 21st century. However, Tesla has come up with an amazing strategy plan that has allowed them to be successful by designing a detail manufacturing, marketing, product, and financial and designing strategy plan. Elon Musk was very adamant about protecting the environment and providing customers great service so he
The aim and vison of Tesla Motors is to provide in the short run cars which are affordable to the average consumer, it started making first sport cars for the enthusiast for speed and environmental preservation, moving then to the second phase to the large market who choses affordable compacts and sedans which in turn will promote and stimulate the electric car trend.
In this global market, a new player has broken in. Tesla is a new American car manufacturer, which has become the standard bearer of plug-in electric technology for our means of road transport. Starting from scratch, he has developed an ambitious automotive manufacturing plan, commercializing them since 2012. His appearance, excellent marketing, and the charisma of its founder, Elon Musk, has changed the status-quo of the market. It seems that it sets the market standard, and its competitors are forced to compete in the plug-in market.
Tesla is an automotive manufacturer that pioneered electric vehicles. Also Tesla electric car not only has a selling point, but also can replace the gasoline with batteries. Therefore, Tesla technology is very good and time-saving in the production process. But in this respect, Tesla will bring some advantages and disadvantages.
Tesla Motors founded their brand on appealing to the needs and wants of consumers in the auto-industry, their success can be linked directly to effective marketing techniques utilized when designing products. The business recognized a need for luxury and 'eco-friendly ' cars that are capable of driving reasonable distances without requiring lengthy recharges. Elon Musk outlines his reasons for deciding to appeal to the premium end of the auto market as “where customers are prepared to pay a premium”, but