Tesla Motors Strategic Analysis

4456 Words Jun 29th, 2015 18 Pages
Tesla Motors
Strategic Analysis

Prepared by:
Lexen Beran
Brenna Hayes
Travis Heidemen
Jenna Hughes
Jake Latimer

In Partial Fulfillment
Of the Requirements For:
MANGT 595: Business Strategy
M/W/F at 12:30pm

1

Table of Contents
Table of Contents…………………………………………………………………...……2
Executive Summary……………………………………………………………………...3
Introduction………………………………………………………………………………4
External Analysis………………………………………………………………………...5
Internal Analysis…………………………………………………………………………8
Strategic Challenges………………………………………………………………….…10
Strategic Recommendation……………………………………………………….……11
Implementation Plan……………………………………………………………...……13
Conclusion………………………………………………………………………………14
Bibliography……………………………………………………………….……………15
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The company is gaining pace with industry competitors while becoming widely adopted across the United States. A group of engineers, along with the current
CEO, Elon Musk, were motivated to find a more sustainable means of transportation, in addition to accelerating the adoption of electric vehicles (EV’s).
Tesla currently offers two highly customizable models (the Model S and Model X) with several variations in product specifications. Models are currently available for order in over 30 countries and growing. Tesla ownership includes access to their free
Supercharger network - spanning the globe with charging stations in Europe, Asia and
North America. Tesla currently retails their vehicles directly to consumers in malls and upscale shopping centers with a pre-order only distribution. Individuals interested in buying the vehicles must visit a retail location to design and customize their future model. Tesla’s mission statement, “Every Tesla and electric vehicle using our technology is a step towards making increasingly affordable electric cars available to the consumer.” focuses on making electric vehicles more accessible to the consumer population. By doing this, Tesla hopes to help decrease the carbon footprint left by the automotive industry and drive down the cost of electric vehicles. The company also acts as an OEM
(Original Equipment Manufacturer) supplier to competing firms. This helps defend against threats in the market

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