Tesla Sustainability Essay

Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental motive and selling point is producing only electric vehicles, as opposed to competing companies, producing a combination hybrid, or diesel car.

“Our goal when we created Tesla a decade ago was the same as it is today: to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.”1

Electric cars over the last several years have been a controversial topic. Companies have ran into issues regarding the batteries, pricing, and clearly competition with gas fueled vehicles. I noticed Tesla Motors a few years ago and instantly fell in love with their electric vehicles. Tesla managed to keep a very clean look with a sports car feel to their vehicles, and they are currently working on their new battery which is expected to last much longer. The price of their vehicles at the moment are priced higher than most average families can afford, but Tesla announced they are releasing a more affordable vehicle in 2017. Throughout the existence of Tesla they have made it clear they will not settle with just making vehicles that are in compliance with the laws set in place, their company will strive to make the best vehicles they can.

As upper-level management it is important to understand the key components of cost-volume-profit analysis. Identifying objectives including concepts related to CVP is crucial to the absorption of information.

The car market has been ran by companies such as Volkswagen, Toyota, Ford, BMW, and many other companies, but one of the newer, up and coming companies in this market is Tesla Motors Inc. Tesla has been around for a little over 10 years, and have come quite a long way from where they began. Tesla now sells luxury electric vehicles different than any other electric vehicles today, and they have big plans for expansion in the future. Tesla may not be one of the biggest car companies today, but one day they will be considered alongside companies such as Toyota and Ford.

Tesla electric vehicles from Tesla Motors are gaining a reputation as the cars of the future. These models are not only known for their luxury features, acceleration, power, and nearly silent electric engines, but also for their green appeal. Individuals who can afford the hefty price tag are purchasing these vehicles because they are classy, fun to drive, and better for the environment than the standard gasoline car. Tesla Motors are leading the way in innovation in the American car industry with their Tesla electric models.

Through all of this information, Tesla and traditional gas powered car owners have learned more about the Tesla and how it is not as environmentally friendly as society may portray it to be. Hopefully the readers of this paper learn that you must be educated before they buy a certain product.

Have you ever wondered why we power everything we use with batteries or electricity of some kind? Even our gas propelled vehicles are ran by electricity and a battery at startup. With how much gas costs to make and how inefficient motor vehicles are, it makes one begin to wonder, is there a better way. Well yes there is the route of alternate fuels, they allow the normal use gasoline or diesel powered cars to be ran on corn based ethanol or used vegetable oil. But that still has emissions and cost a lot to convert your everyday driver into an eco-friendly corn burner. Is there a better solution to this convocation of problems? Well Elon Musk, the owner of Tesla Motors, set out to fix these problems. “His first product in 2008 was the Tesla

Founded in 2003 and based in Palo Alto, Tesla Motors is one of the leading high-tech automobile companies, which produce the fully electrical vehicles and powertrain elements. The company runs operations in 31 countries and hires over 6,000 staff around the world. Tesla Motors has an increasingly high growth rate, recording its revenues of 2,013,496 in 2013 (See Figure 1). Sales of its current model, Tesla Model S, reach about 22,300 at 2013, ranking the fourth among world electric vehicle (See Figure 2).

Electric cars such as the tesla are stylish and great for the lovely environment. Today you

Tesla is an automobile company that designs and manufactures electric cars. Cars produce a lot of carbon emissions that are ejected into our natural atmosphere, leaving us vulnerable to things like pollution and greenhouse gases. In order to help positively the environment we live in, an electric car is a great step forward. It does not emit toxic gases or smoke in the environment as it runs on clean energy source. Electric cars are far more efficient than any other kind of car, and because they are the ultimate multi-fuel cars. The neat thing about electricity is that pretty much any burnable fuel can be converted to electricity efficiently. we can make electricity in so many different ways such as we can put a million solar panels on our

The company has formed a partnership with many firms. Its R&D department has teamed with Panasonic to develop more efficient, strong and long lasting batteries (Karamitsios, 2013). In addition, Tesla Motors have cooperated with OEM producers such as Daimler and Toyota. The Toyota and Tesla cooperation intends to develop electric vehicles, parts and engineering support.

The car business, including manufacturing, distribution and service, is one of the largest industries in the United States. Ford, General Motors, and Chrysler make up 49% of this market and are known as the “Big Three”. Since WWII, no U.S. company, including the Big Three, has been successful in mass-producing a vehicle in the car industry. Perhaps with Tesla’s Blue Ocean Strategy, their innovative way of designing, developing and marketing the electric vehicle, most likely will continue to be successful in this market.

Tesla Motors target their vehicles towards the upper middle class, where not everyone would be able to afford. Tesla is currently the only manufacturer of a zero emission sports car. While the threat of substitutes within the electric car industry Tesla faces is currently low, but due to the price premium of the product causes Tesla to face other substitutes such as gas vehicles, hybrids, mass transportation, and hydrogen vehicles. As Tesla only targets the upper middle class, environmental conservatives and those who are looking for a high end luxury car, most consumers who are price conscious would most likely choose the alternatives because of Tesla’s high price on their electric cars. Tesla faces substitute competitions from General Motors, Toyota, BMW, and Daimler AG, Nissan and Honda as some of these companies are also starting to build their own electric cars to get into the electric car business, which will increase the number of substitutes in this industry. With each every coming year more manufacturers are beginning to go towards building their own electric motor technology to enter the electric car market.

Tesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 miles on just one charge. Along with building their own electric vehicle models, Tesla also builds electric powertrain components for vehicles from other automakers including cars such as the Toyota RAV4 electric vehicle. Tesla has begun to maximize