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Tesla Vision Statement Paper

Decent Essays

Tesla’s vision statement is “to create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles” (Shield, 2014). According with the common themes of vision chapter 13, these statements must be broad, shared appeal, help deal with changes, reflect high ideals and define the organization’s destination and the basic rules to get there (Daft, 2016). On this paper, we are going to analyze the vision statement of this great company with the purpose of concluding if this is the vision, other companies should start applying in their industries.
Tesla’s vision indicates that they want to create the most compelling car company of the 21st century. They started in 2003 and took them 10 years to be profitable. This means that they knew the process was going to be long and tedious but they kept working hard in achieving what they thought it was going to be a reality in the future back then. We all recall, back in 2003, the world just started to adjust to the idea that cars could run with alternative energies among gasoline. Since then, we have seeing cars running with ethanol, natural gas or hybrids using batteries. It is like watching movies or TV shows in the 80’s where cars could fly or if anyone could go back to the future, and the funny thing is we already have a car that can fly too.
Tesla saw the necessity of creating powerful electrical cars with equal or better performance than regular vehicles using gasoline; because they

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