Tesla’s Integration of Marketing Communications

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Tesla’s Integration of Marketing Communications

Tesla Motors Inc. gained widespread attention by producing the Tesla Roadster in 2008, the first federally-compliant electric vehicle. The roadster is also impressive because of its sports car design. Tesla then followed in summer of 2012 with the release of the Model S in the United States, which is a fully electric luxury sedan. Tesla Motors was founded in 2003 by a group of intrepid Silicon Valley engineers who set out to prove that electric vehicles could be awesome (Tesla.com, 2013). They currently have 31 stores across the United States and in European and Asian countries and are working to expand to other locations. Tesla designs, develops, manufactures and sells
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To date, media coverage and word of mouth have been the primary drivers of their sales leads and have helped to achieve sales without traditional advertising and at relatively low marketing costs. They use traditional means of advertising including product placement in a variety of media outlets and pay-per-click advertisements on websites and applications relevant to their target demographics (Tesla, 2013).

Tesla set a major milestone this month; they became the third biggest luxury car seller, behind only the Mercedes E Class and BMW 5 series. That’s an extraordinary achievement for a brand that didn’t even exist a few years ago. So how did they do it? Well certainly the car has gotten highly positive reviews, but few have really took notice of their radical marketing technique at the center of Tesla’s sales strategy. According to Forbes, it is the strangest car showrooms of any car maker in the world. They are not located along main roads like every other car

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