BANKING SERVICE MARKETING MIX SERVICE MARKETING MIX ELEMENT The service marketing mix comprises off the 7p’s. These include: * Product * Price * Place * Promotion * People * Process * Physical evidence. PRODUCT: 1. BANK PRODUCTS (A)DEPOSITS: savings, current, fixed etc. (B)ADVANCES: (1) FUND ORIENTED: a. Term loan, b. Clean loan, c. Bill discounting, d. Advances, e. Pre-shipment finance, f. Post-shipment finance, g. Secured and unsecured lines of credit
3.0 Market Conduct of Bank Industry The banking industry in Malaysia started getting significant back in the 1900s when rapid economic development occurred. The growth in economic was the result of sky-rocketed profit from the rubber plantations and the tin industry, which later causing the opening of foreign bank branches and the setting up of Malaysia’s first domestic bank – Kwong Yik (Selangor) Banking Corporation in 1913, which is also now known as MayBank. The banking industry has continued
solutions and test bank, visit http://downloadslide.blogspot.com Chapter 14 Communicating Customer Value: Integrated Marketing Communication Strategy 1) A company 's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________. A) direct marketing B) integrated marketing C) the promotion
Peregrine Academic Services Test Bank Questions Undergraduate Level, CPC-COMP Exam Topic: Accounting Subtopic: Accounting 3261 When a business erroneously records expenses as assets, it has violated the measurement issue of A. communication. B. classification. C. valuation. D. recognition. E. Correct Response: B 3302 A dividend will reduce which of the following accounts? A. Dividends B. Retained Earnings C. Common Stock D. Accounts Payable E. Correct Response: B 3342 Unearned revenues
implementation of innovative financial instruments and processes, and the formulation of creative solutions to problems in finance. • Specializing: Financial Engineering is risk management via creative structural tools. Type of Asset Exp. R of R Risk Level 1 Bank accounts 2.5-3% No risk of deposit loss. Inflation risk. 2 Money-market deposit accounts 3.5-4% No risk of deposit loss. Rates geared to inflation 3 Money-market funds 4.5-5% Very little. Rates vary with inflation. 4 Special 6-month certificates 5%
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Importance of Banks in an Economy What Is A Bank? Functions of a Bank Banking Sector in India The Role of Banking in an Economy Role of Banks in the Indian Economy The Role Of Central Bank In Indian Banking System (RBI) Basel Norms and Banking in India Recent Developments In The Indian Banking Industry Government Initiatives Challenges and Opportunities for Players Scenario Planning Of Banking Sector: 2010 Challenges Faced By the Indian Banking Industry Strategies Undertaken by Banks to Tackle the
Important Topics for Projects in Marketing Selection of research topic is the basic and important part of research report, thesis or dissertation. It requires a lot of energy, resources and time to choose an appropriate topic for the research. There are numerous factors which need to be taken into consideration before final selection of the research topic. For example a research topic should neither be too broad nor should be too narrow. Similarly, the topic should be researchable, interesting
(Sohail and Shaikh,2008) . Mobile banking applications consider the latest edition to get the financial transactions through Smartphone. Researchers define mobile banking as an application that enables bank customers to access their accounts through mobile devices or tablets to conduct banking activities (e g., Shaikh & Karjaluoto, 2015; Sun, et.al, 2011; Malaquias & Hwang,2016). Mobile banking offers financial services such as bill payment, transferring money or selling stocks. Also offer non financial
MARKETING AND ENTREPRENEURSHIP FLIPKART Flipkart is an Indian e-commerce company founded in 2007, by Sachin Bansal and Binny Bansal and headquartered in Bangalore, Karnataka. It is considered as one of the largest e-commerce company that made online shopping popular in India. In the beginning, Flipkart backbone was to sale online books in India and but they get diversified and expanded into electronic products and many other variety of products. Due to very low penetration of net banking and credit