solutions and test bank, visit http://downloadslide.blogspot.com Chapter 14 Communicating Customer Value: Integrated Marketing Communication Strategy 1) A company 's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________. A) direct marketing B) integrated marketing C) the promotion
Peregrine Academic Services Test Bank Questions Undergraduate Level, CPC-COMP Exam Topic: Accounting Subtopic: Accounting 3261 When a business erroneously records expenses as assets, it has violated the measurement issue of A. communication. B. classification. C. valuation. D. recognition. E. Correct Response: B 3302 A dividend will reduce which of the following accounts? A. Dividends B. Retained Earnings C. Common Stock D. Accounts Payable E. Correct Response: B 3342 Unearned revenues
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Chapter 5 Electronic Commerce True/False Questions T F 1. E-commerce is commerce, but it is commerce accelerated and enhanced by IT, in particular the Internet. Answer: True Level: Easy Page: 170 T F 2. The B2C segment is where the dollar volume of e-commerce has always been widely expected to be concentrated. Answer: False Level: Medium Page: 172 T F 3. Demand aggregation combines purchase requests from multiple buyers into a single large order, which justifies a discount from
Profitability of Bank Bahram Meihami Department of Accounting, Ghorveh Branch, Islamic Azad University, Ghorveh, Iran Zeinab Varmaghani BA Student of Primary Education, Ghorveh Branch, Islamic Azad University, Ghorveh, Iran Hussein Meihami BA Student of English Teaching, Imam Khomeini International University, Qazvin, Iran Abstract: Electronic banking is the use of electronic means to transfer funds directly from one account to another, rather than by check or cash. Through reducing bank costs, electronic
companies to be marketing-oriented. Marketing oriented companies places emphasis on their clients and customers’ needs and wants, and determines how these needs and wants can be beneficially served. A necessary component of marketing orientation is a strong programme for developing products (services). Marketing activities and markets are ever changing, but the fundamental philosophy of marketing is fairly constant. Marketing changes any business, including financial
BANKING SERVICE MARKETING MIX SERVICE MARKETING MIX ELEMENT The service marketing mix comprises off the 7p’s. These include: * Product * Price * Place * Promotion * People * Process * Physical evidence. PRODUCT: 1. BANK PRODUCTS (A)DEPOSITS: savings, current, fixed etc. (B)ADVANCES: (1) FUND ORIENTED: a. Term loan, b. Clean loan, c. Bill discounting, d. Advances, e. Pre-shipment finance, f. Post-shipment finance, g. Secured and unsecured lines of credit
in their article “Retail transaction: Future bright for plastic money” projected the growth of debit and credit cards in thc retail transactions. They also mentioned the growth factors, which leads to its popularity, important constraints faced by banks and summarized with bright future and scope of plastic money. Alvares, Cliford (2009) in their reports “The problem regarding fake currency in India.” It is said that the country's battle against fake currency is not
CASH Risks • Cash transactions may not be recorded accurately • Cash may not exist Steps 1. Confirm selected bank accounts and special arrangements Select bank accounts for confirmation in order to obtain a moderate to low level of assurance that the aforementioned audit objectives are achieved. Bank confirmations should be sent to all banking relationships to identify accounts not included in the general ledger. Confirmation requests should be sent under our control and,