Test Website/Collect Data. Check Google’S Search Console

In order to evaluate each site and ensure they were designed to reach the same target audience we had to first determine what their target audience was, we accomplished this by asking a couple of questions about each site. What is the purpose of the site, estimated age of people using the site, level of familiarity with computers and the internet,

So, if you’re struggling with SEO yourself, why not take a gander at the lessons from my own trial and error? After all, in a world where marketing is rapidly evolving, shared knowledge is the only thing keeping the new guys sane.

Make sure all the content on your website is 100% unique. If duplicate content issues arise due to pagination or through categories, tags, and archives, you can use Siteliner to identify these issues and ix them. If you have a WordPress site, you can install SEO Yoast or All in One SEO pack which will enable you to nonindex such categories, tags or archives.

Primarily, you will have to monitor your website regularly to know where your website stands (in terms of search rankings). You have to keep an eye on the page rank with different tools such as Alexa and Google Toolbar. Besides, you need to check the referrer log on a daily basis. It will allow you to track back the source of your visitors and identify the search terms with which the visitors are finding your website.

The next step is to tweak or find related names by adding hyphen (-), underscore (_). Domain name search often leads to confusion because domain names are not case-sensitive and some names can be misrepresented if there is a space, punctuation or capitalization. Example, a therapist with a room that chose therapistroom.com as an online presence can be misread as the rapist room, Who Represents, a database for celebrities, Agents, Representatives and Agencies chose whorepresents.com which can be misread as whore presents. In order to

Pageviews, Daily Visits and Unique Visits: You can also be known by this tool that how much pageviews are you getting daily, daily visits and along with unique visits. If you're getting a good number of returning visitors then it means that your site is useful for people. And many more features are having this tool.

Don’t forget social sharing plugins that will allow users to share your posts to their social media accounts. Just remember that they don’t play nice on every screen, so test it out on your own mobile device before you settle for the right one.

Smart phones have become an important part of our life. Many apps to reduce the burden of work have come and most of the people now-a-days search for information from mobiles rather than computers. It is very important for the websites to be responsive.

Creating mobile optimized website – some few years ago Google took notice of the growing web traffic emanating from mobile devices such as tablet and smart phones. The move saw changes in the algorithms, which penalized the websites that are not mobile friendly. A responsive site will ensure the whole website content fits into the screen. The website should also be fully visible on a mobile phone and tablet browsers.

Here are some of the red flags that could indicate your website is in critical need of a redesign.

After the URL of a site, there are four basic elements a search engine looks at when examining a document:

Social media integration (e.g., an embedded button linking to Facebook and any other chosen social media

Indirect link building – if no one actually gets to see your content then no one can link to it. Social media can be a very powerful way to expose millions of people to your engaging content. The more that see it, the more likely it is to earn you reshares that expose even more. Increasing the number of reshares will increase the number of people seeing it and will therefore increase the number of people likely to link to it on a another blog or website that does pass link authority back to your website.

The use of mobile devices for Internet browsing has surpassed the desktop Internet traffic with a huge margin. So, almost all website owners resort to responsive design for a number of perks, such as an effortless modification of the site or its pages, cost-effectiveness (just one site for all the devices), meeting the norms of Google SEO, CMS integration, platforms and framework support, complete elimination of the content duplication problem, increasing traffic to site from small screens, and more business opportunities.

Due to advances in WordPress theme development, the responsiveness is built into themes by default. But there are still many great-looking themes whose layouts are not suitable for mobile devices. So one must make sure to avoid such themes unless clients specifically ask for them.