Test Website/Collect Data Check Google’s Search Console for 404 / 500 errors, duplicate content, missing titles and other technical errors Use Browseo to find technical errors, like 302 redirects that should be 301s Use Screaming Frog to find broken links, errors, and crawl problems Checked site speed with Google PageSpeed Tools Site responsive. Compatible with mobile device. (You can check it with a tool like ResponsiveTest.net) Use an SEO Audit Tool to double-check everything once you’re live Check website at https://website.grader.com Create a spreadsheet so that you can calculate the following metrics every month: Total Unique visitors (users) Visitor-to-lead conversion rate (%) Lead-to-Customer conversion rate (%) On-Page SEO …show more content…
Use absolute URLs instead of relative ones Content is high-quality, relevant, fresh and at least 500 words in length. Target search phrase is included in page headline. Target search phrase is included in at least one sub-headline. Target search phrase is repeated three to 10 times within body copy. Page includes relevant images and/or graphics that help illustrate the target search phrase. Captions for images and/or graphics include the target search phrase. Content and/or tools and resources on the page are so good that visitors will want to share your link with others and post your link elsewhere. Location: If you are optimizing for specific country, state, city or regional names, be sure they are in your copy and perhaps in a page footer. No misspellings or poor grammar. Yes, the search engines downgrade for either. Inclusion of social media links and / or user discussion or reviews. Pages with active visitor interaction are scored higher than static pages. Title tag: Every page should have an HTML title (enclosed in tags). The title copy should be unique, include the target keyword or target phrase, and must be 70 characters or less (any longer, and Google will truncate it anyway). Consider appending your brand or company name at the end of your title tag to increase brand awareness. Using video, PowerPoint, audio, pdf, etc. Use well researched keywords Have an editorial calendar Use Google trends to learn what the trends are Use catchy
Both the Huang He River Valley civilization and the Nile River Valley civilization had separate social classes, with the royal family of course ranking above artisanal merchants, who in turn ranked above simple farming peasants. However, Huang He had very sharp distinctions with no room to move up or down in class, while citizens of the Nile could fluctuate amongst social standings due to changes in financial status and deeds committed. ‘
In order to evaluate each site and ensure they were designed to reach the same target audience we had to first determine what their target audience was, we accomplished this by asking a couple of questions about each site. What is the purpose of the site, estimated age of people using the site, level of familiarity with computers and the internet,
How do people become the writers they are? How do authors come up with such exhilarating things to write about? Where does their inspiration come from? Those are some of the most commonly asked questions aimed at successful authors. The most common people to ask those questions are the people who want to start writing their own stories. I know because I was once asking those same questions. So I decided to cut the rope that tied me down and travel into the world of wonder and mystery........my dreams. Thats where I got most of my inspiration for my books. So one night I had such an intense dream I couldn't stop thinking about it. Than I had an epiphany! I would start my own dream journal. As I filled my journal more
Creating mobile optimized website – some few years ago Google took notice of the growing web traffic emanating from mobile devices such as tablet and smart phones. The move saw changes in the algorithms, which penalized the websites that are not mobile friendly. A responsive site will ensure the whole website content fits into the screen. The website should also be fully visible on a mobile phone and tablet browsers.
The use of mobile devices for Internet browsing has surpassed the desktop Internet traffic with a huge margin. So, almost all website owners resort to responsive design for a number of perks, such as an effortless modification of the site or its pages, cost-effectiveness (just one site for all the devices), meeting the norms of Google SEO, CMS integration, platforms and framework support, complete elimination of the content duplication problem, increasing traffic to site from small screens, and more business opportunities.
Once access is gained, a review into the Search Console will show us any problems on the site. We will also gain search phrase data through the search analytics tab. This provides an insight into
Primarily, you will have to monitor your website regularly to know where your website stands (in terms of search rankings). You have to keep an eye on the page rank with different tools such as Alexa and Google Toolbar. Besides, you need to check the referrer log on a daily basis. It will allow you to track back the source of your visitors and identify the search terms with which the visitors are finding your website.
After the URL of a site, there are four basic elements a search engine looks at when examining a document:
Pageviews, Daily Visits and Unique Visits: You can also be known by this tool that how much pageviews are you getting daily, daily visits and along with unique visits. If you're getting a good number of returning visitors then it means that your site is useful for people. And many more features are having this tool.
Due to advances in WordPress theme development, the responsiveness is built into themes by default. But there are still many great-looking themes whose layouts are not suitable for mobile devices. So one must make sure to avoid such themes unless clients specifically ask for them.
Make sure all the content on your website is 100% unique. If duplicate content issues arise due to pagination or through categories, tags, and archives, you can use Siteliner to identify these issues and ix them. If you have a WordPress site, you can install SEO Yoast or All in One SEO pack which will enable you to nonindex such categories, tags or archives.
Smart phones have become an important part of our life. Many apps to reduce the burden of work have come and most of the people now-a-days search for information from mobiles rather than computers. It is very important for the websites to be responsive.
We aim to make the websites we build accessible to as many people as possible. In addition to responsive web design, which improves the site experience across devices, we take the following steps to ensure our websites are accessible:
Indirect link building – if no one actually gets to see your content then no one can link to it. Social media can be a very powerful way to expose millions of people to your engaging content. The more that see it, the more likely it is to earn you reshares that expose even more. Increasing the number of reshares will increase the number of people seeing it and will therefore increase the number of people likely to link to it on a another blog or website that does pass link authority back to your website.
Your website isn't mobile friendly. Most of the population performs their web searches from a mobile device.