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Testing Different Websites Are The Best Process Of Control Improvements

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Testing different websites’ versions is the best process to control improvements. Although it sounds like a simple changing features activity, testing is a big challenge that often involves teams such as marketers, designers, researchers, and analysts, which makes the testing process even harder. The risk of failure on the experiment is higher when the test is built based on the team’s insights only and not on the users’ point of view. However, it is important to try different types of testing to uncover possible root causes of a drop in the website traffic and make wise decisions to fix it.
The First test (A/B test) Once the first website version is published and we start tracking measurements, it is important to perform a simple A/B …show more content…

Most of the time it requires resources that are already available at the company. In addition, it is important to choose relevant pages or element for the measurements and changes. Avinash also states that there must be big changes on the version A and B of the website, so that we can observe changes in conversions and outcome (Web Analytics, 2010, 209). A/B test has been described as the best technique to start a testing journey, nevertheless frequently relying on A/B test results could also mean that the changes are slowly impacting the traffic.

Multivariate test
Unlike in A/B test, in multivariate test we use more than one element at the same time. The first task is to identify the critical elements to be optimized. After that we will create two or more versions of each element. For example, using multivariate test to decide whether the picture on the landing page is bringing traffic or not, and where it looks more attractive on the page we can at least design three different versions: One with the picture on the right side, one with the picture on the left side, and another one with no picture at all. Multivariate test requires javaScript implementation from the testing tool; therefore each of the elements on the test would have a tag around, and the alternatives would be uploaded into the testing tool (google website optimizer).
Types of multivariate test
You can execute multivariate test using the

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