Texas Instruments in South Korea

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Texas Instruments in South Korea Understanding a target market’s needs and desires can assist companies with tailoring their offerings in the name of profit. Texas Instruments (TI) had been business since 1930. During this time they have reinvented their offerings to remain a viable business entity throughout the decades. Their ability to stay ahead of the change curve has translated into a current market cap value of approximately $47 billion ("Yahoo finance," 2014). Whether it is calculators, semiconductors, software or education materials TI has been able to continually transformed itself using a strategy predicated on “risk taking and innovation” ("Texas instruments," 2014). It is this culture of risk taking that has TI …show more content…
Investing in the South Korean culture can improve not only TI’s revenue and growth it can serve as economic boost and social improvement within South Korea. This FDI would serve as a catalyst improving the economy and people’s lives through job creation and human well-being (i.e. Maslow’s hierarchy of needs).
This analysis will evaluate the various governance structures TI can adopt in order to facilitate successful outcomes. Using a voice and exit approach to governing this initiate can help with identifying the opportunities that motivate employees to achieve desired outcomes. The concept of shareholder capitalism will be introduced as a way to explain how CEO’s can facilitate communication with various stakeholders. This approach will facilitate better decision making as more available information is used to determine strategy actions. This assessment will conclude with a discussion of CSR and its use in strategy actions within South Korea. This model of CSR can then be replicated for gaining future growth opportunities within other regions.
Foreign direct investment (FDI) represents investment of a company into another country either through acquisition or expansion of operations (Peng, 2014). Some countries require this as a condition for conducting business within their country. A primary advantage of FDI is it can reduce distribution cost, provide risk mitigation in the

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