Texas Instruments in South Korea

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Texas Instruments in South Korea Understanding a target market’s needs and desires can assist companies with tailoring their offerings in the name of profit. Texas Instruments (TI) had been business since 1930. During this time they have reinvented their offerings to remain a viable business entity throughout the decades. Their ability to stay ahead of the change curve has translated into a current market cap value of approximately $47 billion ("Yahoo finance," 2014). Whether it is calculators, semiconductors, software or education materials TI has been able to continually transformed itself using a strategy predicated on “risk taking and innovation” ("Texas instruments," 2014). It is this culture of risk taking that has TI…show more content…
This could lead to missed opportunities. The formal institutions are represented by regulations, rules or bylaws that can be readily researched. Within a new country TI must account for the South Korean government and the educational branch. Government rules and requirements for operating within the country need to be understood prior to dealing with local businesses. Failure to understand these barriers to entry can limit a firm’s ability to conduct business within the desired country of operations.
The informal institutions can be more difficult to research. To account for this TI can identify and hire experts to assist with acquiring the informal knowledge. Informal institutions represent the norms, cultures and ethics when dealing with societies. Without a solid understanding of cultural norms or expectations, TI’s business proposition can offend. A main informal challenge for TI is the regionalism that exists. South Korea can be dissected into two distinct regions the Kyongsang Province (southeast) and Cholla Province (southwest). Both regions have distinct differences ("Culture of south," 2014). Another informal consideration surrounds gender status. Although South Korea’s constitution stipulates men and women as equals the ideology practiced is one of male superiority ("Culture of south," 2014). This
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