Texting And Driving Persuasive Speech

The report – “Who Are We Scaring With High Fear Road Safety Advertising Campaigns?” addresses the effectiveness of fear-based anti-drunk driving advertisements. According to researchers Lucie Ozanne, Jati Santiono and Richard Tay, fear-based ads related to anti-drunk driving campaigns were only effect with certain sections of New Zealand’s population. The researchers wrote: “The campaign is aimed at changing attitudes towards dangerous driving by focusing on the dramatic consequences of such behavior and uses a strong appeal to the emotion of fear to achieve the objectives of the campaign.”

In 2016, Subaru rolled out an “I’m Sorry” commercials which aims towards the safety and reliability of their vehicles. This paper will cover how recents teen driving statistics might have caused Subaru to roll out this commercial. Subaru’s “I’m Sorry” commercial, shows teens calling their parents after they get in car accidents. The teens phone their fictional parents using a consistent message that they are “sorry.” The parents respond saying it’s okay, your safety is all that matters. Subaru’s clear intent in these commercials is to reach out to worried parents. This paper examines the ethos, logos, and pathos of this commercial. This paper will also explain how teen driving statistics have had an impact on both parents and car companies.

He spent more than three weeks in a coma and has permanent brain damage from his accident

The Ecovia ad ‘Stop the Violence’ from December 2012 shows an image of a woman with a car painted on her cheek; the background is black and gray. To the right of the woman appears to be a man's forearm with a blue car painted on the male’s fist. The image shows the man hitting the woman’s chin. As the male fist is hitting the woman, the image of the red car on the woman’s face and the image of the blue car on the male’s fist illustrates a head-on collision of the two painted vehicles. The woman’s hair is blown back from what appears to be the force of the punch from the male's’ fist. Below this picture is the words, “Stop the Violence, Drive Safe”, and an Ecovia logo in the lower right-hand corner of the ad.This advertisement uses logos, ethos, and pathos to inform viewers of the importance of driving safely and possibly make them aware of the issue.

Good morning everyone, today we call our world as busy world or multitasks world and with the rush-rush-rush mentality most people have these days; it's no surprise that more and more people are driving while distracted. Eating, talking or texting on a mobile phone, making adjustments to the radio, talking with passengers -- all take a driver's focus off of the road.

The United States require every driver to have car insurance in order to drive legally in the United States. The problem, however, is choosing the right one. Two of the major companies today are Allstate and State Farm. In the Allstate commercial, a man portrays “Mayhem” to show drivers the risks they experience while driving on the road. The man says he is modeling a blind spot, explaining that drivers may not see what hides in them, resulting in an accident. In the State Farm commercial, two situations are on display, one of which a teenage girl getting her first car, and the other a grown man getting his car broken into, demonstrating that State Farm is there for everyone. To endorse their product effectively, both of these brands apply pathos, ethos, and logos to their commercials.

A very effective piece of propaganda in that it captures the reader’s attention successfully by placing a picture of a child in the focal point of the advertisement. The child plays a vital role in this piece of propaganda in that it represents a loved one, family member and anything cherished. It shows what could be left behind, if a driver chooses to ignore safe driving. Choosing a sorrowful child’s face, further enhanced the emotions of the reader, as the advertisement would not have the same effect if an adult was shown instead. The advertisement also suggests that the driver has been negligent in his/her duty of care toward their family. This also instigates a number of feelings in the viewers mind about their family, and the result to their loved ones.

In an attempt to bring awareness about distracted driving to viewers, AT&T has decided to show a different perspective about the issue. Drivers who chose to display reckless behavior while driving are often viewed as careless, and irresponsible. However, many times even a responsible, caring person can make a bad decision and become distracted. This moment of bad judgment can lead to a tragic accident that will affect all those involved. The commercial The Unseen by AT&T used in their It Can Wait campaign is effective in getting their message across. Through the use of scare tactics and people’s emotions AT&T’s commercial; The Unseen is effective because it gets drivers to think twice before becoming distracted behind the wheel.

The creators of this commercial grasp the hearts and minds of their audience by first bringing out a situation and people who can relate to the common driver, then second exposing them to the extreme consequences of texting and driving, while also setting the mood with appropriate music. By appealing to the emotions of the audience so strategically, the producers carry out an attempt to impact the actions of any drivers who may view their video and change how they view distracted driving in their personal

b. Memory requires a “selective attention” in order to store information while focusing on one task at a time, like driving.

Imagine this: You have a date scheduled with your girlfriend or boyfriend, but you over sleep. You wake up all panicy, youre already an hour late. You don’t want them to think you stood them out so you don’t even bother changing your clothes or fixing your hair. So you jet off in a rush and head to the car. As you’re driving you decide to send them a text to let them know you didn’t forget and you’re on your way… little did you know you were on your way to the hospital, with a pit stop at the county jail. It turns out that in those 2 seconds where you were looking at your cell phone you didn’t see that stop sign let alone that mini van with the 3 young children. All they can see now is the inside of the casket, while you’re looking at 25

Approximately 91% of American adults report owning a mobile phone (Journal of Experimental Psychology, Human Perception & Performance).

Its been about a hundred and thirty-nine years since Alexander Graham Bell made the first phone. The cellphone was made to replace the phone and its has become poplar. The progression of test messaging and social media sites through the more advanced technology has more people on their phones, becoming one of the largest distractions. Whether people think they can safely type on their phones while driving or just do not think there is any real danger in the act is a misconception. Being on the phone while driving is dangerous and needs to be

Driving while driving has become a major problem across the country. We are losing too many mothers, fathers, son, and daughters due to drivers being distracted with their cells texting. Nineteen states including the District of Columbia (Washington, D.C.) have banned it. The Transportation

Even though in today's time everyone has a cell phone and that it's not new to the world. There are some disadvantages and advantages on having a cell phone. One advantage is that it helps with communication with family and friends in today's time. One disadvantage with having a cell phone is that when people receive a phone call or text they want to answer it right away no matter if you're driving or not so it causes distraction and it's dangerous to text and drive. People should not text and drive because it’s against the law, people could die, and it’s unnecessary.