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Textual Analysis Of I In Sherlock

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The opening to Selena Gomez’s video is an establishing shot of her on a wide mountain road riding a bike to school. This shot is utilized to establish the 70’s era the music video takes place in. The establishing shot also shows that Selena is poor and abnormal since she lives in the mountains and does not drive a car to school, despite the cheap prices of cars in the 70’s. The alienation of Selena can also be observed through eyeline matches when she walks down the hall. The audience sees what she sees then the camera refocuses on her. This temporal continuity includes many people looking with displeasure at her based on the way she is dressed, how she arrived to school, and where she lives. There is also some collision of shots during the chemistry class which makes the audience guess who or what Selena is focusing on. This discontinuity creates misleading information in these shots which leads the audience to engage and wonder who Selena is so enthused with. The misleading idea is only resolved at the very end, resulting in the audience’s engagement for the entire duration of the video. …show more content…

There is also a crosscutting scene when Sherlock is proposing to the female protagonist while the antagonist is buying the same girl a present. This discontinuity is utilized to establish the conflict between two men of different economic standings. The director successful engages the audience’s emotions when the wealthier man buys the woman a more expensive present effortlessly, while Sherlock must use his last dollar on the gift. The ability for the audience to see these two scenes happening simultaneously allows for an opinion or side to be chosen which contributes to the successfulness of the film to keep the audience

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