Essay on Thank You for Arguing Outline

1803 WordsJul 3, 20138 Pages
“Thank you for Arguing” Outline Introduction I. Rhetoric A. “Art of Persuasion” (Preface) B. Few colleges and universities still teach it C. Romans using “the first infomercial tactic” – dirimens copulation : a joining that interrupts 1. “Not only do we have this, but we have….” (5) D. To prove of its importance, Heinrich attempts a day without persuasion 1. “Free of advertising, politics, family squabbles, or any psychological manipulation whatsoever.” (6) Offense I. Argument vs. Fight A. “In a fight, each disputant tries to win.” (15) B. “In an argument, they try to win over an audience – which can compromise the onlookers, television viewers, an electorate, or each other” (15) 1. In order to argue…show more content…
a. Urbane humor – playing off a work or part of speech b. Wit – a situational humor c. Facetious humor – telling a joke d. Banter – humor of snappy answers VII. Logos A. Audience’s point of view 1. The Advantageous – Making the audience believe your own choice to be the favorable one 2. The Commonplace – The ground your audience currently stands on 3. Babbling – The audience repeats the same thing over and over 4. The Commonplace Label – Applying a commonplace to an idea or proposal 5. The Rejection – Listening for a commonplace when your audience turns you down. B. Techniques for labeling 1. Term changing – Not accepting the term your opponent uses, using your own. 2. Redefinition – Accepting your opponent’s terms while changing their connotation. 3. Definition jujitsu – If your opponent’s terms actually favors you, use them to attack. 4. Definition judo – Using terms that contrast with your opponent’s, creating a context that makes them look bad. C. Framing Techniques 1. Finding the audience’s commonplace words that favor you 2. Defining the issue in the broadest context 3. Dealing with the specific problem D. Order of Stance 1. Facts 2. Definition 3. Quality 4. Relevance E. Controlling the argument 1. Deduction – Using a commonplace to reach a conclusion 2. Enthymeme – We should (choice) because of (commonplace) 3. Induction – Arguing by
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