The 1984 Election By Ronald Reagan

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The 1984 Election As the sun rose on the beautiful American Heartland the soft tone of a narrator quietly said that is was, “morning again in America” (Morgado). The ad’s soft subtle music would go on to describe the growing prosperous nation. Lines like, “more men and women will go to work than ever before in our country’s history” and “inflation is at half it was 4 years ago” (Morgado) the ad spoke of a booming country. The ad “Morning in America” echoes the overall message Ronald Reagan’s campaign attempted to create in the 1984 presidential election against Walter Mondale. The country under Reagan had dug itself out of high inflation, and the “malaise” era, and was back on track thanks to the leadership of our president. This message seemed to work, Reagan would go on to win a historical landslide against Walter Mondale, winning 525 electoral votes to Mondale’s 13 (Pomper 65). Mondale would only win his home state of Minnesota and the District of Columbia (Pomper 65). The purpose this paper is to examine the effect the economy played in securing Reagan’s reelection. To effectively discuss this the candidates, and main issues will be discussed before a analysis voter data will occur. Ronald Reagan was a former governor of California, a Hollywood Actor and now incumbent president. As governor of California he had championed conservative politics going to battle with the state’s Democrats whom controlled both houses of the legislature (Diggins 152). Reagan’s

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