The 21St Century Has Led To Businesses Having More Corporate

1471 Words6 Pages
The 21st century has led to businesses having more Corporate Social responsibility (CSR) than before. CSR will help businesses to add value to their company. A business should know the importance of the value chain along with using CSR and not just look at profits. Customers like to do business with companies that are responsible inside and outside of an organization. When business fail with using CSR they will lose customers because customers like to do business with responsible businesses that show corporate social responsibility. Today many customers will be more loyal to businesses that show CSR. A good business will know this and show CSR in one way or another. This paper will discuss two companies that have…show more content…
Following the CSR pyramid will help companies to become better at doing business and to gain loyal customers and to be competitive. Companies also should look at being successful by recognizing the need of the triple bottom line. The triple bottom line is measured by a business economic performance and the impact on society elements of value creation are shareholders value, employee value, customer value and societal value. “Leaders in both business and civil society have focused too much on the friction between them and not enough on the points of intersection. The mutual dependence of corporations and society implies that both business decisions and social policies must follow the principal of shared value” (Presutti, p103, 2013). Even if it might cost the company money in the beginning to start CSR policies it is worth it in the end. Companies that embrace CSR policies will come out ahead the companies that do not. Good companies will keep loyal customers and customers are willing to spend more money to companies that have CSR than companies that do not. Companies need to treat their vendors, employees and customers with outstanding service and to be socially responsible to do well in today’s economy. Two companies that have shown good CSR are
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