The 3 Quality Guru's Deming, Juran, Crosby

3480 Words Aug 29th, 2010 14 Pages



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Introduction Page 3

Deming Page 3

Deming’s 14 points for Quality Management Page 4

Duran Page 5

Crosby Page 6-7

Common Points Page 7

Differences Page 8-9

A comparison of Deming, Juran, and Crosby Page 10

Nestle and Quality Page 11-12

Conclusion Page 13


Many organizations worldwide are focusing today on quality to restore their competitive edge. They know now that an emphasis on quality improves overall productivity and reduces costs.
This was not always the case,
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Juran, like Deming, also sees quality as a concept defined by the consumer. He calls it “fitness for use”. He goes further and breaks down “fitness for use” into 2 parts.
1. Product features that meet customer needs
2. Freedom from deficiencies
To achieve the first objective, Juran suggests that the producer learn what the customer expects from the product. In many cases, this also includes determining who the end customer really is. At this point, the task is to translate the customer demands into the preferred production specifications and features, and come up with a coherent plan to produce them. The second objective is achieved through measuring the results of production and how well-received the product is in the marketplace. By comparing the actual results with the desired results, acting on deficiencies and providing feedback into the system, continuous improvement can be attained. These three activities - quality planning, quality control, and quality improvement - are known as the Juran Trilogy.
The Juran Trilogy is intended to be seen as an endless feedback loop be it service or manufacturing-related. Whereas Deming sees quality problems as a result of poor understanding of an existing system, Juran believes that proper planning of a system in the beginning can help the producer avoid unnecessary rework and hidden quality

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