The 4 Market Position and an Example of a Product

The largest storage capacity for an iPod was 160 gigabytes as of March 2010. Users of the iPods use iTunes to hold their digital files and transfer those files to their iPods. iTunes was released on January 9, 2001 (Apple Inc., 2001). You can also connect to the iTunes Store via the Internet to purchase and download music, music videos, television shoes, iPod games, audiobooks, podcasts, movies, and ringtones. According to Steve Jobs (2010), “iTunes is pretty remarkable. People have downloaded 11.7b songs from iTunes. Over 450m TV episodes. 100m movies, 35m books.160m accounts with credit cards and 1-click. It's the number one online media store in the world." (Engadget, 2010). Steve Jobs announced the release of the iPad on January 27, 2010 at a press conference in San Francisco (Apple Inc., 2010). The iPad is a revolutionary device that can be use to browse the web, reading and sending e-mails, looking at photos, watching videos, listening to music, playing games, and reading e-books just to name a few of the capabilities (Apple Inc., 2010). Once the iPad was released in April 2010 it sold 3 million devices in 80 days in the US (Apple Inc., 2010)

These refer to the limitations and restrictions that may prevent a business or organisation from certain actions. (Mrs Atkins)

new iPod owners. Even Apple would profit by a sale of an iPod they would not have sold

Market Share Objective - when a firm seeks to gain a specified share of a market.

The IPod was introduced to the public in 2001. At first, it was only compatible with Mac computers, but two years later, the iPod could be used with any type of computer. This caused sales to skyrocket! Steve Jobs worked with apple inc. to come up with the IPod. Although Apple was not the first to come up with the idea of an mp3 player, no other mp3 player has ever been as big of a hit.

A world leader is ac company which can own the maximum market shares or which can have a market position because of the part of the services or the products. Now if the new comer or any other company bench mark itself against the work leader consequently it will try to improve the efficiency and productivity in comparison to principal company which ultimately enhances the company’s performance.

In the last five years, Mac sales have grown an average of 15 percent annually, compared to an average of three percent a year for the PC market as a whole. The iTunes App Store, which turned five this year, has crossed the 50 billion app download mark and the brand’s trendsetting retail stores are performing 17 times better than any other physical retail store—a fact that seems to justify the trademark Apple received for its distinctive design and layout. According to the latest news, Apple will launch a number of new products, such as Apple TV, iPhone6 and iOS's 8 in June this year.

Let’s be clear about one thing: you sell to customers and not a market. Knowing "market share" is a useful metric in determining the relative effectiveness of a sales organization or product. It provides a snap-shot of where a vendor stands in comparison to competitors with regards to the universe of a defined range of products or services sold into that marketplace. Market share, simply put, a measurement of past performance. It can be used as a benchmark for the determination of future successes, but it cannot provide reliable input to future needs or trends. While we often talk about what the “market” demands, no such “market” anywhere ever wrote out a check for

The shifted new strategy of Apple was initiated by the release of iPod in 2001, followed by the iPhone in 2007, then by iPad in 2012. It was the iPod that brought significant growth in Apple. Initially, the iPod was just another MP3 but soon became the icon of the digital age due to its sleek design and user friendly interface. Moreover, iPod could sync with Windows as well as a Mac and offered accessory markets. Soon enough all the competitor in MP3 market had to face the challenge of consumers comparing their model with iPod. However, the greatest challenge that the competitors had to face was the introduction of iTunes store.

In order for Apple to gain so much success from their products, advertising has been an essential aspect. Apple Inc.’s first successful product on the market was in 1977 when Apple II, a microcomputer, was released. Apple Inc. did not implement portable music devices until 2001 when the first iPod was released. Coincidentally, former Apple CEO Steve Jobs was given the title the year before in 2000. The ‘iPod classic’, Apple’s first portable music device, is considered to have not only transformed Apple as a firm but the entire music industry as well. (Linzmeyer, 2006). Post the release; Apple received success from their products. As time went on, the quality of their products

In October 2005, Apple introduced the new iPod containing a 2.5 inch color screen that enables it to display album artwork and photos, and play video including music videos, video podcasts, home movies, short films and television shows. The iPod lineup now includes a 30GB model holding up to

This paper will describe the details of a fictitious company and provided its background and will develop a marketing plan with a focus on segmenting and positioning its product and service. Thirdly, this paper will determine and decide upon at least one (1) foreign market for the product and service.; identify the marketing segment for the product and provide a rationale for this segment and discuss the target market and provide a rationale for this target market. Also, it will perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the

The product research and development field is a basic yet crucial requirement to survive in the consumer electronic industry. This is also mainly the reason that propels Apple Inc. to invest in the particular field, allowing Apple products to be at the top of new innovative products. Technology has been making huge leaps in improvement and the market has grown in size which leads to even more competitors, thus involving technical changes and reducing the product life cycle significantly. This enables Apple Inc. to constantly present newer products and therefore lead the market.

Apple Inc. is known for their innovative products, combining user-friendly technology and elegant design, Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun, unique, and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software that even novices can learn. IPod backed by music-driven advertising, the player with the white ear buds immediately became the product of choice for many consumers. Newer models such as the iPod Nano and the iPod Touch have continued the

In addition, it can be considered as a low end disruption technology as they reduced the price of music sales by introducing the iTunes store. Moreover, when considering Apple’s iPod product chain, it can be said that they introduced products that cover low end disruption and are also sustaining innovations.