The 5 Types of Customers on Retail Stores

| The establishment relies on their customers to shop at their stores but also they try and bring in

Shopping can and should be about more than just price or convenience. Moreover, for high street and main street retailer, concentrating only on price means losing the opportunity to build genuine brand loyalty or give shoppers a reason to enjoy their visit.

Customers want the business to produce quality products at reasonable price. You have different types of customers. There are different types of customers there are loyal ones, young ones, elderly, family or one-time customers.

These customers value both low cost and excellent customer service. Providing both generates both branch loyalty and advertisement through word of mouth.

Customer profitability was a determinant used for segmenting and targeting, studies were done on customers’ likes, dislikes and types of products they would benefit from and models were developed to determine their propensity to buy.

Such as the overworked mother that came in yesterday, I could hear her high heels clicking against the ground as she ran to grab the first card she laid eyes on for her son’s birthday. But there are also the customers that come in with no idea what they desire and will spend hours around the store looking at various items. Picking them up, observing them, maybe sticking the item in their cart. Then ten minutes later and two aisles over they decide they do not care for it anymore so they stick it on a random shelf. Such as the young girl who came in spending thirty minutes picking out various lipsticks, mascaras and nail polishes. But put them all back and walked out of the doors. Which leaves me wondering why she came in. If she was simply trying to

keep an existing customer than finding new ones. A major part of the customer service, especially in a retailing

Tires squeal across the hot asphalt; exhaust fumes fill the air. Innocent shoppers leap to safety as cars circle the neighborhood grocery store lot in search of the ideal parking spot. Engines revving. Adrenaline rushing. The driver's sole mission is to obtain a white lined rectangle of pavement before entering the race known as shopping. As a safety precaution, competent and considerate shoppers should be aware of the distinct character traits of the three annoying types of shoppers: Hurry Harry, Suburban Sally, and Picky Pete. Knowledge of their parking-lot-to-checkout-stand habits increases the chance of avoiding a head-on collision.

Ah, this is a sneaky crew that don’t buy a single thing. I am a roamer myself, but I only do this when I have no money and nothing to do. I feel like there are a good amount of people who do the same thing I take on when being broke. My thought process on roamers I feel are accurate in why they do what they do. see men with ladies who are ready to shop until they drop about every time I am working. The men normally will pass back without there lady, because they have no intention in getting something for themselves. They just want to look around until there partner is ready to check out. Mall walkers are another example of a roamer. Most walkers are elderly men and women that want to walk around the stores and exit to go into the next store.

Best Buy, a familiar retailer in the technology world, is struggling to stay on top. Online and mass stores have cornered the market in terms of convenience, customer service and price matching. The recent closing of over two hundred stores alongside falling sales has experts predicting that the giant won’t be in business long. Using a results-only work environment (ROWE), Best Buy has removed the customer from the equation and forced many employees out. A marketing disaster, Best Buy must change its marketing strategy from sales-based to a customer-based to stay afloat.

Consumers have certain behavioral tendencies when faced in certain situations. In Why We Buy, the author Paco Underhill details certain behavioral characteristics people tend to have in different types of retail stores. Many consumers don’t think about what their actions mean when checking out or buying products. But to Mr. Underhill, the gender of the person, the people they’re with, the amount of times the person touches an object, the amount of time spent on checking a particular product, the time they came in, and the time they leave, all factor into a database to determine different behavioral trend consumers have. It is these trends that they find in order to correct a problem a store or retailer didn’t know they have to increase sales and create a better flow in the store environment.

Customers are assets, and their values grow and decline. Segmenting customers based on their lifetime value is a powerful way to target them because marketing mix activities can then aim at enhancing customer value. (Ho, 2006)

Organizations like Amazon store realized that attaining long-term customer value through delivery of quality services is the key to their existence. Also, be alert to the customer’s needs and wants, because having a loyal base of satisfied customer brings relevant performance indicators. For example, increase in sales improved profits, and possible higher market share (Shamma & Hassan, 2013).

The company can not sustain in the competitive environment without undergoing change in its strategy. Therefore, company has to rebuild its strategy around the profitable consumer segment. The company is required to make marketing initiatives concerning the interest, awareness and perceived value of the consumer. Thus, identifying the consumer groups of high worth can bring huge profits and revenue for TFC (Stahl, 2007).

The behavior was observed from a large sample of people. This included twenty people shopping alone and twenty people shopping in a group, for a total of forty subjects, each ranging in ages from approximately 19 to 40 years old. The subjects were observed from the time they entered the store until the time they left. The reasoning behind this was to see the buying behavior differences for the whole experience and figure out which areas of the store could be improved in order to appeal to groups of people shopping. The behaviors observed included the amount of time spent inside the store, the amount of money spent, the interactions with associates, and the areas of the stores that were navigated.