The 6 Principles Of The Principle Of Persuasion

Decent Essays
The 6 Principles of Persuasion

The Principle of Reciprocity is defined by McLean (2010) as “the mutual expectation for exchange of value or service” (p. 538).
This principle is based on the need or want to receive a benefit from the giver of a product or service. This can include being courteous to a customer and the receiver feels comfortable with the giver and gains trust in the product or service through the givers actions.

The Principle of Scarcity, according to Staff (2010) is “an economic principle in which a limited supply of a good, coupled with a high demand for that good, results in a mismatch between the desired supply and demand equilibrium” (para. 1).
This principle provides a great sense of need for a product or service
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Making the communication with clients or customers very courteous and comfortable provides the receiver with a feeling of safety and comfort.
A real-life example of a time where I had to persuade a group at my work to help me find the problems they were having with equipment that were reoccurring and causing loss of work. I asked each technician to carry a pre-made sheet to write down each problem they encountered throughout the work day. I persuaded them by explaining that by being a technician myself, I had experience with many of the same problems and could relate to the frustrations that they can cause. I explained how I would relay these problems to different departments through a work order system to try and fix them. I also explained how I would escalate any problems that seemed to be not getting any better to our upper management, but I would need the pre-made sheets to show proof that the problems were slowing work and a fix would be beneficial to the technicians as well as the corporation.
The Principle of Reciprocity was used in the fact that the technicians were gaining a way to be heard and were gaining involvement in the problem solving.
The Principle of Scarcity was used in providing a unique way to convey our problems to other departments through input from technicians as individuals. This afforded a sense of urgency to become involved and fix problems that were being looked over.
The Principle of Authority was used
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